Building a cult-like following: Why does brand matter so much (with Wes Spencer)

On today's episode, Connor Swalm (CEO - Phin Security) dives into the fascinating world of branding and how to build a cult-like following with guest Wes Spencer (Co-founder of Empath). They discuss the importance of creating a strong brand, the unexpected ways that a brand culture can develop, and how authenticity and transparency play a pivotal role in engaging and retaining a loyal audience.Takeaways- Authenticity and transparency are crucial in building a brand that resonates with people and fosters trust.- Consistency in branding and communication helps in creating a loyal following over time.- Emotional connections with your audience are more powerful than the brand itself.- Leaning into your unique characteristics and strengths can set you apart and make your brand memorable.Connect with Wes on LinkedIn: https://www.linkedin.com/in/wesspencer/ (https://www.linkedin.com/in/wesspencer/)Empath Website: empathmsp.com (http://empathmsp.com) Connect with Connor on LinkedIn: linkedin.com/in/connor-swalm/ (http://linkedin.com/in/connor-swalm/)Phin Securities Website: www.phinsec.io (http://www.phinsec.io)