What are some big wins?
SMB Community PodcastSeptember 05, 202409:2612.98 MB

What are some big wins?

Hosts James Kernan and Amy Babinchak kick off this week's episode with topics regarding big wins, Windows 10 End of Life, and an exclusive interview with Tim Fitzpatrick

1.) MSP Question of the Week: Can you share some big wins?

Hosts James Kernan and Amy Babinchak sit down and discuss various successes and wins with clients over the years.

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2.) 5 Minutes with a Smart Person

Host James Kernan interviews Tim Fitzpatrick, the President of Rialto Marketing. Rialto provides marketing consulting and outsourced CMO services to help B2B professional service firms that need accelerated growth without the full-time cost.

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3.) Notes On The News 

This week, James and Amy discuss the Windows 10 End of Life deadline and marketing campaigns to try.

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[00:00:02] [SPEAKER_01]: Welcome to the SMB Community Podcast with hosts Amy Babincek, James Kernan and Karl Palachek

[00:00:10] [SPEAKER_01]: Produced by Kernan Consulting and for the International MSB Community we are dedicated

[00:00:16] [SPEAKER_01]: to making every IT professional a successful IT professional.

[00:00:25] [SPEAKER_01]: Hey everybody welcome back to the SMB Community Podcast as James Kernan with Kernan Consulting

[00:00:31] [SPEAKER_01]: and I'm back with my good friend Amy Babincek. Hey Amy, good morning.

[00:00:35] [SPEAKER_00]: Good morning James. Good morning.

[00:00:39] [SPEAKER_01]: Yeah so how are things up in Michigan?

[00:00:42] [SPEAKER_00]: Things up in Michigan are hot but yeah other than that it's doing great you know it's

[00:00:50] [SPEAKER_00]: still summertime we're still doing our summertime pattern of going out to the boat on weekend

[00:00:56] [SPEAKER_00]: so it's nice.

[00:00:57] [SPEAKER_01]: Yep yep we're in about the same pattern it's hot hot hot I think it's supposed to be 101

[00:01:04] [SPEAKER_01]: today with a heat index close to 110 so that makes it tough to coach football.

[00:01:11] [SPEAKER_00]: Oh my god.

[00:01:13] [SPEAKER_01]: Practice tonight I'm a little worried about that lots of water I guess.

[00:01:17] [SPEAKER_00]: Yeah wow yeah it's gonna be I feel bad for your little guys.

[00:01:22] [SPEAKER_01]: Yeah well hey we got a lot to talk about today so let's just kind of dive into it.

[00:01:27] [SPEAKER_01]: We've got an interesting question of the week and the question that actually came in was can you

[00:01:35] [SPEAKER_01]: share some big some examples of some big wins when you had your MSP so it's interesting I mean

[00:01:42] [SPEAKER_01]: you came out of this fresher than I did so I'll let you go first but share some examples

[00:01:47] [SPEAKER_01]: of big wins or strategic wins for your company.

[00:01:51] [SPEAKER_00]: Yeah so you know we never had a great big huge jump in revenue from landing you know that

[00:01:57] [SPEAKER_00]: one amazing client we never had that type of big win.

[00:02:01] [SPEAKER_00]: Yeah you know what this reminded me of is when I first started my business I just hired my

[00:02:06] [SPEAKER_00]: first employee and at that point in time you're scrambling for money you know and

[00:02:12] [SPEAKER_00]: because you just made a hundred percent jump that first step's a doozy and so I get a call

[00:02:21] [SPEAKER_00]: and this I guess is why it's good to answer your phone and don't say no to things try them out

[00:02:27] [SPEAKER_00]: and see what happens. I got a call from a company that said hey we're in California we have this

[00:02:33] [SPEAKER_00]: rack of systems in Michigan we need some hard drives swapped out all you have to do is

[00:02:40] [SPEAKER_00]: show up swap out the the hot swap the hard drives all this up we'll make sure it's good and then you

[00:02:48] [SPEAKER_00]: know if they're working good you're done if they're not we'll swap back in the old ones we ship back

[00:02:52] [SPEAKER_00]: the old the old drives that's it that's the whole job. We're going to pay you $50 a hard drive

[00:02:58] [SPEAKER_00]: and there's going to be you know at least four so let's a $200 stop so I'm like okay I'll

[00:03:04] [SPEAKER_00]: you know I'll go do that and so you know plus its brain did simple right and no I'm not going to

[00:03:12] [SPEAKER_00]: be there very long for $200 so I'll go and do that. Yep. That led to doing more and more of those

[00:03:22] [SPEAKER_00]: jobs and turned out that it was a it was a gig for Comcast and I didn't know it.

[00:03:29] [SPEAKER_00]: So Comcast was actually shipping me advertising their commercials right for the local market

[00:03:37] [SPEAKER_00]: and so they needed to have them streaming locally is how they how they were doing it and they had

[00:03:43] [SPEAKER_00]: these racks of servers stashed in the backs of other businesses people were running out space

[00:03:50] [SPEAKER_00]: it was kind of a weird thing it'd be like in the back of a printer shop in the back of a

[00:03:55] [SPEAKER_00]: small managed drink shop and the whatever there'd be this rack that then I started then they were

[00:04:02] [SPEAKER_00]: like oh you know we need you to swap out this server and the server itself was huge and it was

[00:04:08] [SPEAKER_00]: basically just it held like 24 hard drives it was quite huge at the time and this is why it was

[00:04:16] [SPEAKER_00]: like we need you to swap out the whole thing and you know they told me what they were going to

[00:04:20] [SPEAKER_00]: pay for that and I'm like okay I'll go do that well when it got there I saw that on the label it was

[00:04:26] [SPEAKER_00]: by a company called Equus in California well and unbeknownst to me Equus is who made all of Netflix's

[00:04:34] [SPEAKER_00]: equipment they custom built these things and shipped them out so now he was doing some work for

[00:04:40] [SPEAKER_00]: for Equus I got to know Equus and I'm like wow if Netflix trusts them to build their

[00:04:46] [SPEAKER_00]: networking environment maybe I should too and that turned into a 15-year business relationship where

[00:04:53] [SPEAKER_00]: that wasn't I didn't continue in the drive swapping business as we grew we stopped doing that and

[00:05:00] [SPEAKER_00]: but I developed that relationship with Equus and it became a really close one we did some events

[00:05:05] [SPEAKER_00]: to promote my business with you know since I started using their servers you know we

[00:05:11] [SPEAKER_00]: invited them to things they came they helped promote us it really turned into a good business

[00:05:17] [SPEAKER_00]: relationship so although it started off as a $200 deal I consider that to be a big win because we

[00:05:24] [SPEAKER_00]: developed a great business relationship out of it. Yep now that's exciting I love it and in the

[00:05:31] [SPEAKER_01]: cool thing Amy that you said is it started with you picking up the phone yeah it was

[00:05:37] [SPEAKER_00]: there's a call and not saying no right like it's a little out of the out of the ordinary but

[00:05:44] [SPEAKER_00]: it's a quick to do $200 at the moment when I need it put $200 and it it grew yeah I

[00:05:51] [SPEAKER_01]: I have a similar story that was a project that uh ended up coming in became a recurring project

[00:05:59] [SPEAKER_01]: but uh you know I'm a small MSP in San Diego Networks Plus and it was my first sales rep that I

[00:06:07] [SPEAKER_01]: hired his name was Will he answered the phone a call came in said hey we want to interview you

[00:06:13] [SPEAKER_01]: we're looking for a certified small business there to do some government work we need to

[00:06:18] [SPEAKER_01]: put some engineers on site and you need to be a Dell part and he's like okay well let me get

[00:06:23] [SPEAKER_01]: the owner on the phone and you know you could interview him so he took a message and he

[00:06:28] [SPEAKER_01]: must have come over to my desk you know three times that morning hey have you called him back yet

[00:06:32] [SPEAKER_01]: have you called him back yet have you called him back yet and I'm like oh I'll call him this afternoon

[00:06:37] [SPEAKER_01]: I'll get to it when I get to it well ended up calling interviewed we had a couple quick

[00:06:42] [SPEAKER_01]: interviews and I didn't really think a whole lot of it but they said they needed they

[00:06:46] [SPEAKER_01]: needed a couple full-time texts on site well a month maybe five weeks go by I haven't heard

[00:06:53] [SPEAKER_01]: anything from them and then a Thursday night I get a phone call and it said hey um and it was like

[00:06:59] [SPEAKER_01]: 5 36 o'clock at night they said hey Monday morning we need four full-time engineers that have this

[00:07:06] [SPEAKER_01]: skill set down at a military base you know at six o'clock in the morning on a Monday I'm like oh

[00:07:11] [SPEAKER_01]: great you know I've weren't working to find four full-time people geez you know who get up

[00:07:15] [SPEAKER_01]: early yeah it's like well we did we found four really good people and got them plugged in

[00:07:21] [SPEAKER_01]: and that that four people you know grew to 10 people to 20 people and we started plugging people

[00:07:28] [SPEAKER_01]: in and that contract grew to us having hundreds of engineers on site for this contract um in 22 states

[00:07:37] [SPEAKER_01]: so uh it really was a lucrative deal for us and it was another form of monthly recurring

[00:07:43] [SPEAKER_01]: revivatives really just you know engineers as a service or really staffing so we did

[00:07:48] [SPEAKER_01]: project work and that was uh we did uh we did that for about three years and that really helped

[00:07:53] [SPEAKER_01]: catapult my growth and then there was another a fun one that came in it's kind of an interesting one

[00:08:00] [SPEAKER_01]: but you know how many of you get something in the mail good old-fashioned mails a big

[00:08:05] [SPEAKER_01]: rfp that got mailed to my office I looked at it it was a big project and it was the San Diego

[00:08:12] [SPEAKER_01]: Potray's new ballpark that was going into downtown San Diego so when it was an rfp you know it was a

[00:08:18] [SPEAKER_01]: big project they wanted a bunch of cabling and network infrastructure and I was like well

[00:08:23] [SPEAKER_01]: you know we're too small to do all of this but why don't I subcontract someone and so I went to

[00:08:29] [SPEAKER_01]: the biggest cabling shop in San Diego and we subcontracted with them and we did all the

[00:08:36] [SPEAKER_01]: network infrastructure our proposal had them doing all the cabling and we went through several

[00:08:41] [SPEAKER_01]: interviews and ended up we won that contract so when when we won that contract I had eight

[00:08:47] [SPEAKER_01]: employees it was really funny eight employees and uh we kind of went from a nobody to a somebody

[00:08:54] [SPEAKER_01]: because all the network infrastructure was all Cisco it was about a one and a half million

[00:08:59] [SPEAKER_01]: dollar deal and then all the cabling was done by this contractor and we made a little

[00:09:04] [SPEAKER_01]: override on that but uh that was a big deal for us and um you know great great marketing but

[00:09:11] [SPEAKER_01]: again that was you know how many of you bid on an rfp that comes in the mail you know most people

[00:09:17] [SPEAKER_01]: would just throw that in garbage and you know you never know until you kind of think outside

[00:09:21] [SPEAKER_01]: the box so those were a couple fun examples that we wanted to