Navigating ‘The Dip’ for MSP Marketing Success

Bryce Whitty here from Technibble.com Years ago, I read the book called "The Dip" by Seth Godin. "The Dip" is that challenging period after the initial excitement has worn off, and the progress begins to slow down and so the obstacles become a little bit more significant. The book talks about how to differentiate between the dip and a dead-end, guiding readers to make better decisions on when to persist or when to quit. And I think "The Dip" applies a lot to managed service marketing. A lot of people ask: "What marketing works best in managed services?" and the thing is, almost any marketing works if you do it consistently enough. You can't just go to a single BNI meeting and hope to get many leads; you must stay there for a while, build contacts, and grow people's trust in you. You can't do just a little bit of SEO and expect to rank top on Google. You have to keep doing it and you may not see results for six months to a year. So many of your competitors will stop in the dip. They get that burst of energy, they do a bunch of marketing once off, and then say it doesn't work and then they quit. But it's those that reach the other side who find success. Consistency pays off. Automating what you can is the easiest way to maintain a certain level of marketing consistency. That could be loading up a bunch of marketing materials like what we offer at Technibble. and having scheduling tools auto-post them at predefined intervals. Another option is to delegate it to a virtual assistant, as some marketing activities can't really be easily automated and that allows you to focus on your business elsewhere. Consistency is the cornerstone for effective MSP marketing, and maintaining consistency through the dip is easy when OTHER people are doing it for you. That's it for this video; thank you for watching.