Gennifer Biggs

For more than 30 years, Gennifer Biggs has crafted distinctive communications ranging from journalism to corporate messaging — and everything in between. For the last decade-plus, she has used her experience to create and execute effective marketing and communications strategies for technology companies both large and small, working with businesses ranging from SMB to enterprise. In her varied roles as a marketing consultant and as a leader of creative, high-performing marketing teams, she has gained insight and experience about effective, impactful communications. Before joining the leadership team at Exigent Technologies, she helped craft the partner storylines for global vendors such as Citrix and Autotask. She is the former U.S. marketing communications lead for Ingram Micro, where she was responsible for the development and execution of Ingram Micro’s strategic messaging and communications across the Americas. Gennifer has helped several startups craft their unique value proposition and create brand recognition in the cybersecurity and manufacturing technology markets. As owner of Generate Marketing & Communications, she provided strategic guidance to IT companies focused on the MSP community.