The MSP market is changing fast. Clients can buy technology anywhere, automate routine tasks, and access powerful AI tools with just a few clicks. The real question is no longer what technology you sell. It's whether you can help clients manage the business risks that technology creates.
This week, Chris Johnson welcomes back Auggie Staab from TD SYNNEX to discuss the next evolution of managed services. Together they explore how AI is disrupting traditional service delivery, creating new compliance and cybersecurity challenges, and forcing MSPs to rethink their value proposition.
From shadow AI and data privacy concerns to automation-driven growth opportunities, this discussion examines why governance, strategy, and risk management may become the most valuable services MSPs provide.