5 - Building a Business, Not a Job
On It by EMythJanuary 17, 201600:40:3055.63 MB

5 - Building a Business, Not a Job

For 10 years, Higher Standards Academy was just Jerilyn Kass. She was independently doing the work of the entire business—teaching SAT prep to college-bound students—and growing slowly but steadily. For a while, slow and steady worked for her. But comfort soon grew into impatience, and she realized faster growth would take an outside perspective so she could see and focus on the areas of her business she was neglecting. With the help of her Coach, Rachel Clark, Jerilyn grew revenues by 40%, hired a team of people she loves working with, took her first almost completely unplugged vacation, and now feels like the leader of her business for the first time. Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/ Music: "Cylinder Six" by Chris Zabriskie is licensed under CC BY 4.0 http://creativecommons.org/licenses/by/4.0/
For 10 years, Higher Standards Academy was just Jerilyn Kass. She was independently doing the work of the entire business—teaching SAT prep to college-bound students—and growing slowly but steadily. For a while, slow and steady worked for her. But comfort soon grew into impatience, and she realized faster growth would take an outside perspective so she could see and focus on the areas of her business she was neglecting. With the help of her Coach, Rachel Clark, Jerilyn grew revenues by 40%, hired a team of people she loves working with, took her first almost completely unplugged vacation, and now feels like the leader of her business for the first time. Music: "Let's Start at the Beginning" by Lee Rosevere is licensed under CC BY-SA 3.0 http://creativecommons.org/licenses/by-sa/3.0/ Music: "Cylinder Six" by Chris Zabriskie is licensed under CC BY 4.0 http://creativecommons.org/licenses/by/4.0/

[00:00:00] For 10 years, Higher Standards Academy had just been Geraldine Kass. She was teaching SAT prep for college-bound students, marketing for herself, managing the books and keeping up with the business. But Geraldine wanted more than slow and steady growth.

[00:00:16] As she hired her first team member, she realized she needed to shift her focus and learn how to really lead her business. She wanted to grow higher standards from a job into a business that was bigger than her. Here's Geraldine.

[00:00:29] Before I was always taking care of day-to-day operations, I was taking care of the work of teaching. But I wasn't really taking care of business. After working through the resources on our website, she was ready for something more. Geraldine knew she needed accountability, structure and an outside perspective.

[00:00:48] For the last year and a half, Geraldine and her coach Rachel Clark have been working on creating organizational systems and expanding her business. These hired additional team members increased revenues by 40% and now has a systematic approach to being not just an owner but a leader.

[00:01:08] I'll be talking to Geraldine and Rachel on this month's episode of On It, a production by Emyth. Each month we tell the stories of owners and how they transformed their companies. You'll learn about their struggles, their successes and the changes they made to

[00:01:23] create the business they always wanted. One that, in the end, serves the life they want to live. I'm Martin Kymensky, CEO of Emyth. Emyth is the original business coaching company and over the last three decades we've worked

[00:01:37] with tens of thousands of business owners to help them systematize their business, improve their bottom lines and find more meaning in their work. Schedule a free one-hour session with an Emyth coach at Emyth.com. That's E-M-Y-T-H.com.

[00:01:53] We'll personally match you with a coach based on your industry, location and what help you're looking for. You'll have a real coaching experience and learn the steps necessary to produce both immediate results and long-term change. Learn more on our website, Emyth.com.

[00:02:11] We're taking a survey of our listeners and we want you to participate. Our survey is completely anonymous. We just want to know your thoughts, likes and dislikes and if there's anything we can do to bring you better content.

[00:02:22] Take a few minutes and let us hear your opinion at Emyth.com slash podcast survey. To begin, I wanted to thank our two attendees here, Rachel and Jerelyn. Rachel is one of our coaches and she's been working with Jerelyn Kass, who's the owner of Higher Standards Academy.

[00:02:42] And so thank you both for being with us today. Thanks Mark. Welcome. Thanks for having me. Excellent. Well, I want to start with you, Jerelyn, and ask you what it was that first prompted you to think, maybe I might want a coach. Well, I'm in Scotts Valley, California.

[00:03:04] My business is Higher Standards Academy and we do SAT and ACT prep for college-bound high school kids. And we also have math tutoring and college essay editing. So our business has expanded over the years. We do aptitude testing as well.

[00:03:22] And I've been in business for 15 years and the first maybe 12 of those, well, the first 10 of them was just me. And there was this kind of slow, steady growth. And I was fine with that. It was not a problem.

[00:03:39] But after a while, I started getting a little impatient. And that's when I hired my first employee to help me expand more. And then there was still kind of that same slow and steady growth, even after hiring him. And I just realized, well, I need help.

[00:04:01] I need somebody outside of my own perspective to really move this thing along. And so I just started kind of cruising around online looking at business programs. And I did find one. It wasn't EMF. And I did it. It was an online program.

[00:04:19] But there wasn't personal coaching involved. And it took me to a certain place. Then I was done. But then a few months after I finished that program, I found the online platform of EMF and really loved it.

[00:04:38] I think I was just sort of opened up through that whole process. And I felt like, yeah, I'm going to do that. So I think just going through that online platform really allowed me to more seriously entertain the idea of a personal coach. And what was that like?

[00:04:58] I know from my own experience having started a business from out of nothing, what that solopreneur experience is like. But can you talk at all about what you loved, what you hated about being the one person that's in charge of it all?

[00:05:16] My experience was not that I was ever so overloaded with working 80 hours. I never did that. That was never my chosen lifestyle or my actual lifestyle. But what was more, I think for me was that willing to do that. That willingness to give attention to these neglected areas.

[00:05:44] And also having you, Rachel there to guide me and say, like I knew certain things needed attention. I didn't know what kind of attention and actually how to give them attention. And I think the EMF system and having you just give me sometimes, specific assignments.

[00:06:03] Like this is what you need to do. And it just kind of laid it out. It made it very clear and obvious and allowed me to... That jump you made, and I'm sorry for cutting you off, but it really makes me think of what was upstaking earlier

[00:06:16] was we were talking and when you made the jump from doing the online program into coaching. And a lot of it, I don't know, I don't want to put words in your mouth, Darlin, at all.

[00:06:26] But a lot of it I think comes down to also what's the capacity levels that you can hold yourself to yourself in terms of accountability. Like what capacity you have to hold yourself accountable. That's a big piece I think of what people start recognizing they need.

[00:06:40] No, well this is one of my favorite parts of the whole of working with EMF is I love being accountable. It's so great. It's this part of me that loves to be a student. And you know, Rachel, like every time we would have a meeting,

[00:06:56] I'd say send me over stuff, especially in the beginning, right? Send me stuff. I need to learn, send me a lot, load me up. And I would love having our regular meetings and no, I have to put out here.

[00:07:11] I have to come to the table with something for our next meeting. And it was joyous. It didn't feel like a burden to me. It was like, yes, finally let me go. I'm ready to run. Well you finally started shaping your position.

[00:07:26] I'm wondering, Jerilyn, if you could go back and speak to a version of yourself that was thinking send me stuff, assignments, I could barely get through my day and do all the tasks that I have in front of me right now.

[00:07:43] How am I going to have time for that? What kind of encouragement could you give somebody who's feeling totally swamped and having a coach in extra assignments is the last thing they need in their life? Well, I think even though I wasn't swamped,

[00:08:02] I do think that it's absolutely essential to just have this perspective shift. It gives you this perspective kind of going through the program of, it's okay that you're busy now, but you have to be a visionary.

[00:08:20] If you're looking to the future and looking to what you really want, you've got to do things differently. You have to kind of loosen the reins and say, all right, the way I'm doing it is getting me what I have,

[00:08:33] but I want something different so let me try something different. And I mean, I don't know everybody's going to have a different first step, but I think just in your mind creating that space for a change is really important.

[00:08:49] And then just having a certain amount of trust in the process, not just kind of loosening the reins on your own fear as well. What gave you the trust? Do you think it came through pieces of our consultation that we did

[00:09:06] or was it through more of your experience with the materials on the online program? What do you think? No, actually I think it was before that. I think it was reading the book. I read E-Mith Revisited and it was just one of those things.

[00:09:20] I was chatting online with somebody and they suggested, you might check out this book and I got it from the library and I read the whole thing out loud to my husband. And we stopped often and had conversations about it. That was a complete game changer for me.

[00:09:37] It just resonated so deeply. I said, this is it. And then after reading it, I went online and what else? I don't know E-Mith. Do they have anything else available? Obviously they did. And that's when I went online with the whole platform thing.

[00:09:58] But yeah, for me it was reading the book and then just making that internal shift and just being open saying this is the part that I needed, which was more the personal development and also the kind of organ... I tend to be an organized person

[00:10:19] and I'm attracted to people who are organized and things that are organized. And E-Mith, the whole system just really works for me. I like the way it's organized. It's very clear. Everything, the book is written clearly. The materials are clear and it just really works for me.

[00:10:44] I love it. So get up. And it sounds like you're the kind of person who's open to looking for those opportunities, those things. And I like to think that life sometimes brings you little pathways that if you're open to looking for them,

[00:11:00] are coming to you at the right time and for the right reason. And this might be one of those things that appeared for you and because you had the drive to go check it out, it ended up being quite helpful.

[00:11:12] Well, Martin, I would say this is the story of my entire business because it's not like I woke up one day and said, I have a dream of teaching one-on-one SAT prep to teenagers. This is not what I wanted to do,

[00:11:27] but it was an opportunity that came my way and I said, yeah, sure. And it was just a complete risk. I had never worked with kids before. I never worked with this realm of academia. And I had no idea that I would love it

[00:11:46] as much as I ended up loving it. I think it's a very interesting industry. And I know that at some point along the way you started working with your husband, you involved him in the business as well. And it's not an uncommon thing to see,

[00:12:03] especially coming from a solopreneur practice to starting to develop and grow out of business that you involve a spouse. And I'm just wondering if that was perfectly easy and without any issue whatsoever, or maybe not. It was perfectly easy. No, I think it was perfectly easy.

[00:12:29] But I think that it's also, it's morphed over the years. So in the beginning, my husband's name is Matthew and he was very much, he's still a behind-the-scenes kind of guy, but in the beginning mostly he would set up really systems for me, like here do this spreadsheet

[00:12:49] and I'll create formulas for you or do this form thing and it will automatically populate, blah, blah, blah, stuff that I'm not really interested in. And he still does that. I think of him as a solutions guy. He's got that kind of critical eye,

[00:13:08] what's not working in the business and how can I fix it? That's all good. Although I guess it was two years ago, he actually quit his job and just came on to higher standards full-time, full-on. And so that I think has been more difficult because now it's everything.

[00:13:32] Before he'd go to work and then I would go to my work and then he would do some on-the-side work for higher standards. But now it's really their work from home or sometimes we go into the office together or sometimes he's at home and I'm at the office.

[00:13:49] But there's just a lot more communication and it's different. It's really different communicating about personal stuff versus business. I'm the president of my business so there's just different... It's a little harder to negotiate communication, I think. It adds an interesting dynamic, I'm sure, on both sides.

[00:14:20] It changes the dynamic both in the business and then also in your personal lives. It's not an easy thing to deal with. It's interesting. I think that anything we've done has helped with it. Yes, I think that Rachel, you've given me really good advice and communications with everybody,

[00:14:38] with all my staff and Matthew and looking at... Because at one point we were looking at training Matthew to become a teacher and really trying to define his role very specifically in the company. We tried and tried and ultimately it didn't work. It just wasn't a fit

[00:15:01] and it took kind of a long time to figure that out. It was a bit of a struggle. Then what a relief when we let that go. I do think one of the reasons why you were able to take it

[00:15:15] to the level we were able to take it to and did take it to is even through simple things like... You now have a really nice organized organizational chart that's like a working organizational chart and you have things like position agreements that are actually descriptive

[00:15:30] of what it is we're even trying to train people to or fit people into and all of that. Thank you. I don't know. I see things that you created and you've done and you've worked on and written has been aiding in the ability to respond to things

[00:15:44] as quick as you can. Is it awesome? It is. I know we say it so calmly now. I think you arrived at this in the last, I think few months, things have really connected together and that's probably off a year, a year and a half worth of work

[00:15:59] and it's really started. So it's neat to sort of float in it for a moment and then it'll be off and running on the next stage. Yeah, you know what's really beautiful is I just hired somebody new Martin a few months ago and he's a new teacher

[00:16:17] and I see all these differences in the way that I'm working with him and what I want from him and how I'm training him and how I'm delegating training to my other teacher, to teacher train this new guy and I'm just loving that I'm seeing these differences

[00:16:39] and saying, oh, this is how I devened my first guy. I'm not going to do that with Jesse. Now I've got to do it differently and it just marks a transformation that I just love and I love what I'm seeing from Jesse and it's just a pleasure.

[00:17:00] It's just kind of, how can I say? Kind of comes full circle, full circle from five years ago when I hired my first employee to now and seeing, you know, I'm really, Rachel, I want to give you props for just guiding me through

[00:17:22] some of the really day to day things. Like this is something that's coming up with one of my staff and I'm having a meeting with them today. How do I handle it? Like what do I say? Kind of down to brass tacks.

[00:17:35] This is how you might approach it. Like very, very specifically and it's just given me confidence and you know, and I've liked what you said and I've followed it to a large degree and it's just kind of helped pave the way for me being a leader

[00:17:54] and the kind of leader that I want to be. It's hard, you know, you gave yourself permission though to hear it and allow for some support with it which I know is a hard thing for a lot of people to do,

[00:18:05] you know, and we all arrive at that in different ways and times and whatnot but you were so open with it and ready for it and having a willingness to accept it and hear it because sometimes some of those things were, you know, hard to hear at times

[00:18:19] whereas we discovered things of you're getting in your own way as we all know we do but it's never nice to then have to discover and talk about it but you welcomed it and I think that's what made it a really fun process to do

[00:18:34] even on the days that weren't so fun, you know, the stuff we were working on. Yeah, I guess I would say that like sorry for interrupting. No, please. I would just say to anybody who's maybe considering getting a personal coach that this goes back to that perspective shift

[00:18:54] that it really, truly is a lot more fun when you want it, you know, when you're just open to it and as long as your coach is generally a kind, loving person who has your best interests at heart it's all good, you know. And I would just say

[00:19:14] I always felt that way about you Rachel and I felt that it's all good like whatever you tell me and you, in fact, you walked carefully around me and I would have to remind you like just go, you don't have to be so nice

[00:19:27] like just tell me what's on your mind here. Well, it's funny it's why I was curious about what built your trust because I think that's what a lot of it is is the more you can trust E-Meth, the brand, your coach you know the process of it

[00:19:39] you can see how richer and better the experience keeps getting and now much more keeps coming out of it and everybody's different as they go through their stages with that obviously and you know, can become deeper and deeper and it's, you know, you had a little bit more

[00:19:52] than the bare minimum I find of what's necessary to really start creating some results out of it. Well, I guess I would say is even if you start and you're a little more guarded and maybe not so trustful that becomes part of the process

[00:20:07] that becomes part of the leadership process so it's all good like wherever you start from it's okay, you don't have to be open to start with you can be kind of shut down and scared and whatever you are and still hugely benefit

[00:20:26] from the, I know I kind of sound like an ad right now but that's just my experience with it It's the truth, it's exactly it and yeah, no, and I appreciate you saying it in that way because sometimes there, the impetus for it

[00:20:40] is hard to see and find and maybe for some it's not really a big impetus and there's no right timing and there's no big thing and you need to get in the process and I think there's a lot though to be said about the trust of your coach

[00:20:52] and how the space your coach is going to create for you to do what you need to do but it does happen though if I may say, I don't know, Jeralyn if this was your experience of it but I was going to say

[00:21:01] it seems like when I look back on you now and look at the work we've done and where it started with and all of that it can happen pretty fast in the same way that it can feel long sometimes when you look at it from the beginning

[00:21:13] but look back at what you've done and I mean it's quite incredible it's quite incredible I'm curious Jeralyn, what you... Rachel started talking about some of the results you enjoyed and the way that you've laid out how things have changed for you and the changes in yourself

[00:21:34] and in the way you relate to your business is astounding and I love hearing about your relationship between the two of you and I see how wonderfully paired you are and how you feed off of each other strengths in a lot of ways and I'm curious

[00:21:51] now that we've... if we've established these changes now I'm curious what this has turned into for you what these actual results look like in your business I want to ask you both about your business and then later about your life

[00:22:08] but if we could start just letting the people listening know some of the kinds of results you've seen in the business after... in only 18 months I had a meeting with the staff and there's five of us sitting around the table

[00:22:25] and I just keep thinking, wow there's five of us like for so long it was just me and now there's five so to me this is like a... it's an amazing thing I know, I mean I have a small business and this is my trajectory

[00:22:40] I don't want a big business and five people is a huge success to me so... and five people that I really love they're just awesome everybody, I look around the table I'm like, I am so glad to be with these people at my table

[00:22:58] so that's just a huge success and then of course you know, why would there be as many people as there are if we didn't have the demand for it and so obviously all the kind of business growth that's gone on in the last year and a half

[00:23:19] you know I think from last year revenues are up something like 40% and... you know and then as Rachel had mentioned before this is systems like the actual inner workings I feel like I actually have a business that I present to a... I mean not that I would...

[00:23:44] I'm considering selling the business but I could present this thing you know like it could be a product that somebody wants to buy somebody could buy my business I have... you know an outline of the elements of how the business works and that feels really good

[00:24:04] it became bigger than just you, right? yes, yes, yay and you know I was able to go back in October I went to Hawaii with my husband and you know October's a busy time of year and it was funny we had pre-planned the trip

[00:24:23] and then I decided I needed to hire somebody and I hired this person and said okay I'm going to Hawaii you know it was like a week later I thought that's kind of weird but the trip is planned and that's how it's happening and it was perfectly fine

[00:24:37] like it was... it was okay and I was so thrilled that in a busy season I could leave and Matthew could leave and the business operated everything just kind of moved along I had a little bit of contact while I was in Hawaii

[00:24:56] but not a whole heck of a lot and that was... it was perfect said wow we can do this and that's really you know what it's about you know being able to travel and do what I want and not be tied in constantly

[00:25:12] so that was a huge success exactly even I feel like even if you aren't going to even if you're not taking the vacations every few months it's like you said the ability to it's the fact that it's even possible in the first place right

[00:25:32] which you ten years back how could that have happened how could you have gone to Hawaii and things continued on in your absence it's a complete change just to have it there just to have it possible you've created so much choice in your business

[00:25:50] it's the way I see it it's really neat to where you have a lot of option and choice because of foundation and some of the systems and positions that you've built out and the strategies you've built out it's fun to see how you use your choices

[00:26:03] play around with your choices yeah another big success for me I'd say my sense of leadership I actually never thought of myself as a leader I was more of a loner you know and then I had to become a leader when I decided to hire someone

[00:26:20] and you know and so as the years have gone on I'm becoming a leader to more people and I really enjoy it and that's something that I was really afraid of you know back in the day I just was like oh leadership

[00:26:39] I don't know I can't even relate to the word I don't know what it is to be a leader and I've really seen I'm seeing myself as a leader now and I also want to acknowledge Rachel for that you've really helped me through your feedback

[00:26:57] and you are seeing me as a leader you've helped me see myself as such and that's great it is really rewarding it comes full circle though at the beginning of the meeting where we were discussing it in some ways in terms of you under

[00:27:12] you now have enough of a tangible and intangible understanding to get what leader even means I think there's this expectation in the world of that we just assume an understanding of what that means when we take over the ownership of a business

[00:27:26] or you know begin the ownership of a business and it's just not as such and that's what I love about E-Muth in a way is there's tangible, tactical tools and systems and materials that not only teach us but implement system

[00:27:40] because I mean if you looked at Jeralyn's calendar which I get to sometimes see she's got certain meetings and she's got certain accountabilities that all shape what it is you know she does as a leader and I think that gives the confidence

[00:27:52] because if you don't know it how can you be confident in something you're exactly right Rachel that's exactly right I even laughed to myself when I heard you say Jeralyn that you knew that you needed to be a leader when you hired somebody

[00:28:09] I would venture to say there's plenty of people out there who've hired somebody and didn't come to that conclusion I would guess there's a lot of people who are employees of other people who would say that whoever hired them might not have made that same conclusion

[00:28:26] and the fact that you got there and that you're working on it and you're thinking about it that way that's not only is it helping your business it's helping the lives of the people you work for and I'm wondering Rachel if you could talk at all about

[00:28:41] the kinds of the things that you work on like what are leadership is such an amorphous thing but what are the kinds of things you talk about with Jeralyn when you work on leadership you know when it began with Jeralyn and I find this

[00:28:57] true for a lot of people that I work with I feel like it really first starts you have to establish and it needs to start with behavioral things and so when I look at the inability to lead or the perceived inability to lead

[00:29:11] or the misunderstanding of what it means to lead it first starts with just behavioral things in terms of are you giving yourself space and time and resources to lead so that could be in terms of time in terms of developing out people strategies that you're working on

[00:29:27] with certain people that report to you or how you're going to write a script or an agenda for your company-wide meeting how you're going to review some certain financial reports so you have some tangible monetary information you need to make some decisions

[00:29:41] you have to start with creating space I mean it's just the reality of the situation it's not just going to come and I was working on this with a new client the other day and it was a response of when she was going to be doing certain things

[00:29:53] well I'll just fit it in at night or somewhere well it's not going to work and it's not going to happen and so it's then understanding also where the time can be pulled from and then also behavior things in terms of getting people to sit down

[00:30:07] and feel what it's like to be a leader and that's when we looked at things in terms of values, passion and purpose being able to be connected to yourself and understand who you are so we understand the strengths and weaknesses of yourself and who you like to be

[00:30:21] and how you want to put yourself out there in the world because that teaches you then how to build a leadership relationship with someone below and then watching how well Gereland sustains certain systems we put in place in terms of scheduling systems meeting systems

[00:30:37] and then watching how she incorporated you know new knowledge and education around how to speak to people by how much do you speak to people the consistency is leading people what are you supposed to be saying and then this took us back to a lot of her

[00:30:53] business visions because she needed to start creating a commitment to the business in terms of where she wants to take it and what she wants out of it so then she has a direction of where she's leading people because people aren't just meant to follow her

[00:31:05] just to follow her they're meant to follow her with purpose right and that means I better have a vision I better have some idea where I'm going and you know it plagues everybody in different ways in terms of what keeps you from even doing some of these things

[00:31:19] you know fear failure stuff you know all those sorts of things I'm not gonna out Gereland in a podcast for what some of her stuff was but that's why I think coaching is very valuable because it brings about a consistency to these conversations and to this mentoring

[00:31:35] and even the scheduling that then allows people to really develop into it but I you know through meetings through tools you know through holding accountability to certain strategies of what we're trying to you know retrain and hold on to and grow into

[00:31:53] is really what helped her succeed within it mm-hmm and that one of the things that I think is kind of beautiful about that values passion purpose process is in writing it out in talking about what really matters to you if you choose to see it this way

[00:32:11] I feel like it can validate the idea that it doesn't matter what that paper ends up saying that can be a leader you can be a leader regardless of what you care about or what you're passionate about it's the fact that you've gone through

[00:32:29] the process of thinking about it and you know that needs to be what's fueling and driving how you show up at your business day to day that's the leadership it's not a quality you have or you don't have or a book that you write

[00:32:45] or you didn't read it's just about seeing taking the time to be aware of that within yourself I think you become the better leader because of that because then you discover really truly your strengths, your weaknesses the type of leader you would be best for

[00:32:59] what type of community around you if that makes sense we're all not meant to attract the same types of employees you know in a way and I think it then helps you develop the brand of yourself the brand of the company and then that's when you start

[00:33:15] dialing in the right types of people you need to leave based on who it is you are I just love the way you said it to Martin it's the process of, it's the process and willingness that leaders have to go through something that makes you a leader

[00:33:27] and then we all start and grow in the ways we need to we're all different yeah that's right and Gerilyn mentioned before that she had five people working with her that she absolutely loves but you must know now Gerilyn that that's not an accident right it's not like

[00:33:47] you put up a job at and accidentally the people walked in the door that you happen to love it came out of doing some work right yeah it's completely purposeful intentional and that's what feels so great also I want to kind of bring together

[00:34:07] something that each of you said which is something that I really appreciate about E-Math is that you start with this you know the leadership the values, the purpose and it's inspirational and it's kind of abstract it's ideas but I mean it's ideas close to your heart it's meaningful

[00:34:29] and then it marries that to what Rachel said before which is like activity, behavior tangible day to day things that you're actually doing you don't keep it in the idea realm but you take these brilliant ideas and the passion whatever comes from your heart

[00:34:51] and then you act in the world and it's just an unbeatable combination you do that and then you kind of for me anyway I go back and forth I love the tangible stuff and I also love to revisit the purpose and I do lots of self-evaluations

[00:35:13] you know like every quarter I do a self-evaluation how am I doing and for the first time I just recently gave one of my two of my employees an evaluation to do of me which was kind of interesting haven't gotten one back yet, the first one went okay

[00:35:31] thumbs up but yeah I mean I just think that the two in combination is really important and you can't have one without the other and have kind of complete development well yeah I agree with you 100% you know I I have to congratulate you for

[00:36:02] succeeding it sounds like you've succeeded and that's not to say that there's not more ahead of you but you've taken this thing that you love that you found maybe half accidentally but grew into your business and that's by the way so common

[00:36:20] I think for a lot of business owners that they stumbled into a thing and you took it from being just about you to now being a business that is bigger than yourself that can go on without you while you take some time off here and there

[00:36:36] and ultimately that's it sounds like it's growing into your own definition of success whatever that means for you and and not everyone has done that and some people are still hoping they could and it's a big accomplishment and you should feel really good about that

[00:36:56] thank you so much I really appreciate that and I do I feel successful and no I'm so not done with any of this stuff I mean I guess in a way will I ever be done I don't know I'm kind of growth oriented so I mean not

[00:37:16] business growth I mean you know I don't want to have a multi-million dollar business but personally I'm growth oriented and anyway so yes it's just been I just love the myth it's just a really good match for me and the kinds of things

[00:37:38] that I needed I love Rachel you've been instrumental and I've really relied on you in our regular meetings to you know to kind of push me through any blocks that I was having and it's just been a great run it'll be interesting to see what you do

[00:38:00] you have this different perspective now in terms of your business is a part of you it's not you anymore an entirety and it just says you get more and more away from your business just being a part of you

[00:38:14] and I think it can be a part of you because you've also organized in such a way it can be more self-reliant it'll be neat to see where you take your inspiration what next opportunity of life and business and that sort of thing ooh that's an interesting thought

[00:38:30] yeah what a great way to end your Friday I know see Rachel that's just so you planting seeds well with you it's easy just plant the seeds plant the seeds and you know they sprout miraculously very little hair and you're the kind of plant for me my friend

[00:38:48] you're planting infertile ground well I want to thank you both so much for for participating in this conversation and sharing your stories so openly and Rachel for you pointing out the context and the processes that Jarylln went through and Jarylln for you talking so honestly and openly about

[00:39:12] your own experience and the path you were on and how things have changed for you it's been a lot of fun honestly it's been fun talking with you both today and we'd love to hear what you think about our show the topics

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