Apple’s Return to Colorful Styles—And Cheaper Options
WSJ Tech News BriefingMarch 06, 2026
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Apple’s Return to Colorful Styles—And Cheaper Options

Apple has announced a new, lower-cost entry-level phone and laptop. WSJ personal tech columnist Nicole Nguyen shares an inside look at the latest colorful devices — and what they mean for Apple’s strategy going forward. Plus, companies offering prediction markets, where users can bet on anything from celebrity appearances to military strikes, are marketing to college students. Wall Street Journal investigative reporter Katherine Long explains the companies’ strategies to sign students up. Peter Champelli hosts. Sign up for the WSJ's free Technology newsletter.

Apple has announced a new, lower-cost entry-level phone and laptop. WSJ personal tech columnist Nicole Nguyen shares an inside look at the latest colorful devices — and what they mean for Apple’s strategy going forward. Plus, companies offering prediction markets, where users can bet on anything from celebrity appearances to military strikes, are marketing to college students. Wall Street Journal investigative reporter Katherine Long explains the companies’ strategies to sign students up. Peter Champelli hosts. 


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