How OpenAI Built a Billion-Dollar Ad Engine
WSJ Tech News BriefingSeptember 18, 2026
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How OpenAI Built a Billion-Dollar Ad Engine

OpenAI CEO Sam Altman once referred to combining ads and AI as “uniquely unsettling.” But now, the tech giant is rapidly building an advertising business. The Journal’s advertising editor Suzanne Vranica dives into OpenAI’s ad rush. Plus, AI voice-cloning tools have gotten so good that they can now replicate accents. WSJ contributor Heidi Mitchell explains why your accent might suddenly be a security vulnerability. Julie Chang hosts.


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