MSP Tokenomics: The Hidden AI Cost Burning Your Profits | EP181

Everyone is trying to sell AI solutions to MSPs promising faster ticket resolution and automated triage, but nobody is talking about the hidden financial trap underneath: token economics. In this episode, Eric and Justin pull back the curtain on how AI tokenization actually works, why "cheap" AI models can end up costing you significantly more, and how variable consumption costs threaten to blow up the predictable flat-rate pricing models MSPs have built their businesses on. 

Justin and Eric break down what a token actually represents in plain English (and why submitting your entire ticketing history for a simple printer issue is a massive waste of money). They dive into the reality of AI hallucinations—where you end up paying for the AI's mistakes, the corrections, and the final answer—and explore why local hardware solutions like Apple's M-series chips are pushing back against cloud consumption models. Whether you're trying to figure out how to manage token usage internally across your help desk or trying to prevent your clients from burning $50,000 a month asking ChatGPT for its "vibe score," this conversation offers an honest, operator-focused look at navigating the AI bubble without watching your margins shrink. 

Thank you to our sponsors for supporting the show! Learn more about them at https://allthingsmsp.com/sponsors

Blumira
Choice Cyber Solutions
Compliance Scorecard
EasyDMARC
Gozynta
Material Security
Sync365

Justin Esgar: https://www.linkedin.com/in/justinesgar/
Eric Anthony: https://www.linkedin.com/in/esanthony/
 

Website: https://allthingsmsp.com
Facebook Group: https://www.facebook.com/groups/allthingsmsp
LinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/
YouTube Channel: https://www.youtube.com/@AllThingsMSP