Squeezing MSP Margins: Why Vendors Think They Own Your Client | EP180
All Things MSPSeptember 15, 2026
180
00:38:0187.02 MB

Squeezing MSP Margins: Why Vendors Think They Own Your Client | EP180

SaaS vendors are aggressively raising prices, cutting reseller margins, and squeezing MSP profit margins to satisfy investor expectations. Between forced AI additions, changing reseller tiers, and minimal advance notice, running a profitable MSP feels like a constant battle against your own stack. In this episode, Eric and Justin dive straight into the absurdity of current vendor behavior, exploring whether it still makes sense to front licensing costs for clients or if MSPs should push clients to pay vendors directly. They break down the real-world operational risks of handling client billing, discuss the growing temptation to vibe code lightweight SaaS replacements, and map out practical strategies for passing costs down to clients before margins disappear completely.

Thank you to our premier sponsors:
Blumira
Choice Cyber Solutions
Compliance Scorecard
EasyDMARC
Gozynta
Material Security
Sync365
Sponsor Links Here: https://allthingsmsp.com/sponsors

Find out more about our hosts and join the community:

Listen to "All Things MSP" on Your IT Podcasts!

MSP pricing strategy,msp margins, saas price increases, google workspace msp, microsoft msp reseller, vibe coding saas, msp vendor relationships, msp billing risk, cloud reseller margins, msp profit strategy,