Two Dudes and an Analyst: The Real Status of AI in MSPs | EP183

Running an MSP is ridiculous, especially when everyone is screaming that AI will make you a millionaire overnight while nobody shows you how to actually bill for it. In this episode, Justin Esgar and Eric Anthony sit down with industry analyst Dave Sobel (Business of Tech) to cut through the hype, vendor webinars, and sunshine-and-rainbows marketing around AI.

They dive deep into recent research revealing that a staggering 68% of MSP websites don't mention AI at all, effectively opting themselves out of future AI agent discovery and buyer searches. Dave breaks down why MSPs are getting stuck on individual productivity instead of re-engineering client workflows, how to capture high-margin consulting dollars instead of chasing basic MRR, and why human legal liability remains the ultimate guardrail regardless of what tool your team uses. Plus, they explore Carl Pultscik and Dave Sobel's new 68-point assessment checklist to help you evaluate client AI and compliance readiness without sounding like the "Department of No."

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Guest Links:

Dave Sobel LinkedIn: https://www.linkedin.com/in/davesobel/