Business of Tech: Daily 10-Minute IT Services Insights

Business of Tech: Daily 10-Minute IT Services Insights

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.
Losing Your Ticket Data: How Atera’s Automation Shifts Baseline Control to Vendors

Losing Your Ticket Data: How Atera’s Automation Shifts Baseline Control to Vendors

The episode identifies a core structural shift in the managed services industry: the decoupling of service measurement from observable work due to the adoption of autonomous service desk technologies. This shift is driven by the introduction of automation platforms—such as Atera’s Robin, Acronis AI ...

Jessica Davis: How AI Usage Models Are Disrupting MSP Revenue Predictability

Jessica Davis: How AI Usage Models Are Disrupting MSP Revenue Predictability

The central structural shift addressed is the fracture of the longstanding per-user, per-month MSP pricing model due to AI-enabled consumption-based (tokenized) billing, which introduces variable costs previously absent from MSP contracts. This shift is being reinforced by vendor strategies from fir...

Platform Vendors Now Dictate Which AI Agents Can Buy from Your Clients’ Sites

Platform Vendors Now Dictate Which AI Agents Can Buy from Your Clients’ Sites

The episode highlights a structural shift in web traffic patterns: machine-driven activity, particularly from AI agents, now makes up the majority of website visits and increasingly determines how businesses are discovered and engaged online. Companies such as Cloudflare, Human Security, and Similar...

Microsoft Patch Volumes and AI Shifts Deliver More Work, Less Margin for MSPs

Microsoft Patch Volumes and AI Shifts Deliver More Work, Less Margin for MSPs

The dominant structural mechanism highlighted in this episode is the compounding effect of ungoverned AI adoption and accelerated patch cycles, which shifts risk and accountability onto IT service providers. Microsoft’s increased reliance on AI to identify vulnerabilities, changes in authentication ...

Justin Fox on How ValorC3 Adapted to Broadcom’s VMware Licensing Deadline

Justin Fox on How ValorC3 Adapted to Broadcom’s VMware Licensing Deadline

The episode reveals infrastructure dependence and vendor consolidation risks in the IT channel, illustrated by Broadcom’s abrupt closure of the VMware Cloud Service Provider (VCSP) program. This move eliminated license access for numerous MSPs, disrupting established practices reliant on VMware plat...

Operator Implications of Cloud Scarcity: Why AI Spending Now Demands Active Monitoring

Operator Implications of Cloud Scarcity: Why AI Spending Now Demands Active Monitoring

The dominant structural shift highlighted is the migration from flat-rate software subscriptions to usage-based billing models within AI and cloud services. Notably, vendors such as Anthropic, OpenAI, and GitHub have transitioned services off fixed-rate subscriptions toward consumption-based pricing...

AI Adoption Shifts Costs to Individual Level: Seth Robinson

AI Adoption Shifts Costs to Individual Level: Seth Robinson

The episode identifies a significant structural shift in the technology sector where the adoption of AI is increasingly shifting costs and accountability from technology providers to individual users and their employing organizations, creating new governance and operational complexities. This shift ...

Why Security Work is Now Free for MSPs: Automation and Commoditization

Why Security Work is Now Free for MSPs: Automation and Commoditization

The dominant structural shift in the cybersecurity market is the relocation of value from security work to financial consequence management, driven by insurers moving directly into the managed services space. A cyber insurer's analysis of 100,000 policyholders revealed that those under constant secu...

AI Capability vs. Accountability: Who Owns the Harness?

AI Capability vs. Accountability: Who Owns the Harness?

The episode reveals a fundamental structural shift in AI deployment: the deliberate decoupling of powerful AI capabilities from accountability and human oversight. This is exemplified by incidents such as a former Mayo Clinic safety lead being fired after flagging a hospital AI tool (Maya) with a si...

Closing the Gap Between Finding M365 Problems and Actually Fixing Them, with Nick Ross of Cloud Capsule

Closing the Gap Between Finding M365 Problems and Actually Fixing Them, with Nick Ross of Cloud Capsule

Most MSPs can already tell you which of their clients' Microsoft 365 environments are misconfigured. The harder question is why so few get fixed — and what it takes to turn security visibility into security operations at scale. Dave sits down with Nick Ross, CEO of Cloud Capsule and a three-time Mic...

IBM’s $70B Signal: AI Spend Reshuffles IT Budgets, Exposing MSP Revenue Risk

IBM’s $70B Signal: AI Spend Reshuffles IT Budgets, Exposing MSP Revenue Risk

The core structural shift identified is budget reallocation within technology spending, as funds are redirected from legacy software, hardware refreshes, and higher-cost labor toward AI infrastructure, automation, and junior-level hiring. This resource substitution is not additive but redistributive...

Vendor and Token Risk in AI: Howard Cohen Explains Shifting Economic Pressure on MSPs

Vendor and Token Risk in AI: Howard Cohen Explains Shifting Economic Pressure on MSPs

The episode highlights a shift from technology selection to operational risk management in the AI landscape for MSPs. Service providers are being forced to navigate the fast-changing interplay between AI models, the harness software that mediates their deployment, and the financial realities of cons...

When Deadlines Disappear: CMMC and AI Policy Shifts Force MSPs to Rethink Revenue Anchors

When Deadlines Disappear: CMMC and AI Policy Shifts Force MSPs to Rethink Revenue Anchors

Contemporary technology governance has shifted from rule-based regulation to a landscape defined by administrative leverage and directive-driven decisions. This dynamic is seen in both the cybersecurity and AI sectors, where agencies such as the U.S. Department of Defense and companies including Ope...

Agent Identity Gaps: Why Apple and CISA Are Redefining the Security Perimeter

Agent Identity Gaps: Why Apple and CISA Are Redefining the Security Perimeter

The episode highlights a structural shift in cybersecurity risk, moving from a reliance on human skill as both the source of attack and defense to a landscape shaped by autonomous AI agents acting as privileged entities inside client environments. This pivot is illustrated by Sysdig’s discovery of a...

Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

The episode highlights a structural weakness in the current cybersecurity product ecosystem, where the process of certification and lab-based product validation often fails to ensure meaningful security. The episode focuses specifically on how regulatory and certification frameworks—such as those li...

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned "shadow" tools that offer comparable or "good enough" functionality with less friction. This shift is highlighted through evidence from Gartner, SparkToro, Microsoft,...

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

The dominant structural shift examined is the erosion of channel-driven value creation in AI offerings, marked by the rapid commoditization of resold AI technologies and a pivot toward consumption-based pricing models. Microsoft Copilot is cited as the most commonly resold AI product by MSPs, with m...

AI Drives Small Business Buyers to Self-Serve as Most MSPs Stay Silent

AI Drives Small Business Buyers to Self-Serve as Most MSPs Stay Silent

The core structural shift affecting MSPs and IT service providers is a market bifurcation, where the traditional middle-ground offering—an undifferentiated blend of hardware and support—no longer matches client buying behavior. Dave Sobel referenced research from Techisle, which underscores a split ...

AI Agents Undermine Seat-Based SaaS: Microsoft and OpenAI Pivot to Services

AI Agents Undermine Seat-Based SaaS: Microsoft and OpenAI Pivot to Services

The episode identifies a structural decoupling of software value from licensing units, driven by the rise of agentic AI platforms that automate tasks previously executed by human users within applications. This shift is evidenced by vendors realigning away from per-seat software economics toward ser...

Why Unmanaged Access Is Increasing MSP Liability: Access Governance Gaps with Kyle Bove

Why Unmanaged Access Is Increasing MSP Liability: Access Governance Gaps with Kyle Bove

The dominant structural mechanism explored in this episode centers on governance gaps in access management and the resulting liability transfer to MSPs. The discussion highlights how fragmented identity stacks, unmanaged access, and reliance on manual tracking expose MSPs to growing contractual, ope...