Business of Tech: Daily 10-Minute IT Services Insights

Business of Tech: Daily 10-Minute IT Services Insights

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.
Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

Certification Without Accountability: Adwait Nadkarni on the Liability Gaps Facing MSPs

The episode highlights a structural weakness in the current cybersecurity product ecosystem, where the process of certification and lab-based product validation often fails to ensure meaningful security. The episode focuses specifically on how regulatory and certification frameworks—such as those li...

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned "shadow" tools that offer comparable or "good enough" functionality with less friction. This shift is highlighted through evidence from Gartner, SparkToro, Microsoft,...

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

Microsoft Copilot and the Threat to MSP Margins: Ryan Morris on AI-Driven Channel Shifts

The dominant structural shift examined is the erosion of channel-driven value creation in AI offerings, marked by the rapid commoditization of resold AI technologies and a pivot toward consumption-based pricing models. Microsoft Copilot is cited as the most commonly resold AI product by MSPs, with m...

AI Drives Small Business Buyers to Self-Serve as Most MSPs Stay Silent

AI Drives Small Business Buyers to Self-Serve as Most MSPs Stay Silent

The core structural shift affecting MSPs and IT service providers is a market bifurcation, where the traditional middle-ground offering—an undifferentiated blend of hardware and support—no longer matches client buying behavior. Dave Sobel referenced research from Techisle, which underscores a split ...

AI Agents Undermine Seat-Based SaaS: Microsoft and OpenAI Pivot to Services

AI Agents Undermine Seat-Based SaaS: Microsoft and OpenAI Pivot to Services

The episode identifies a structural decoupling of software value from licensing units, driven by the rise of agentic AI platforms that automate tasks previously executed by human users within applications. This shift is evidenced by vendors realigning away from per-seat software economics toward ser...

Why Unmanaged Access Is Increasing MSP Liability: Access Governance Gaps with Kyle Bove

Why Unmanaged Access Is Increasing MSP Liability: Access Governance Gaps with Kyle Bove

The dominant structural mechanism explored in this episode centers on governance gaps in access management and the resulting liability transfer to MSPs. The discussion highlights how fragmented identity stacks, unmanaged access, and reliance on manual tracking expose MSPs to growing contractual, ope...

Why PAX8’s Managed Intelligence Push Raises the Bar for MSPs — with Rich Freeman

Why PAX8’s Managed Intelligence Push Raises the Bar for MSPs — with Rich Freeman

The episode examines the ongoing shift in the IT services market from traditional managed services to “managed intelligence,” as vendors like PAX8 and ConnectWise attempt to reposition their offerings around artificial intelligence (AI). This structural change introduces increased operational comple...

Vendor AI Push Leaves MSPs Holding Liability as Courts Shift Responsibility

Vendor AI Push Leaves MSPs Holding Liability as Courts Shift Responsibility

The dominant structural shift outlined is a transfer of liability and accountability for AI-generated errors from vendors to the entities deploying these systems—primarily MSPs and their clients. While vendors aggressively promote scalable AI tools and urge rapid adoption, the legal and operational ...

MSP Risk: Continuing to Sell Predictable Execution as AI Removes Price Floor

MSP Risk: Continuing to Sell Predictable Execution as AI Removes Price Floor

The dominant structural shift underlined in this episode is the removal of the pricing floor for undifferentiated, repeatable IT work due to agentic AI adoption, especially in IT services and MSP operations. As described by Dave Sobel, this shift is not about wholesale job elimination but about AI a...

Hybrid Endpoint Management Is the New Normal: Jake Mosey on Visibility and Control

Hybrid Endpoint Management Is the New Normal: Jake Mosey on Visibility and Control

The dominant structural shift addressed is the increasing operational dependency on Microsoft Intune for endpoint management across organizations of all sizes, which is exposing gaps between Microsoft’s native capabilities and the practical needs of managed environments. This shift is creating new p...

Navigating Shrinking Seat Counts: How AI Pressures MSP Revenue Streams and Security Operations

Navigating Shrinking Seat Counts: How AI Pressures MSP Revenue Streams and Security Operations

The dominant structural shift highlighted is margin pressure and business model viability for MSPs due to workforce reduction driven by AI automation. This is exemplified by Microsoft’s introduction of Agent365—an enterprise product licensing AI agents rather than human users—and industry reports fo...

Memory Inflation: Why All-Inclusive MSP Hardware Pricing Is No Longer Sustainable

Memory Inflation: Why All-Inclusive MSP Hardware Pricing Is No Longer Sustainable

A structural repricing of memory and silicon components is forcing a shift in the economics of hardware resale for managed service providers (MSPs) and IT service providers. This shift is driven by concentrated demand for memory components from AI infrastructure build-outs, as evidenced by data from...

MSPs Face New Risk: Customer Loyalty Drops When AI Replaces Human Interactio

MSPs Face New Risk: Customer Loyalty Drops When AI Replaces Human Interactio

The episode reveals a structural shift where “AI powered” has moved from a selling point to a source of liability and customer distrust. Surveys from WordPress VIP, the Pew Research Center, and Carnegie Mellon University indicate that both consumers and professionals increasingly see visible AI in p...

Operational Maturity vs. Service Uniformity: Insights from Joshua Liberman’s Transition

Operational Maturity vs. Service Uniformity: Insights from Joshua Liberman’s Transition

Vendor channel consolidation, specifically through peer and family-owned acquisitions, is driving a fundamental shift in the operational landscape for MSPs. This episode analyzes the case of NetSciences, an MSP based in New Mexico, which was acquired by Qual IT—a family-owned operator with over two ...

AI Agents Outnumber IT Admins: Credential Sprawl and Network Risks with Chris Boehm

AI Agents Outnumber IT Admins: Credential Sprawl and Network Risks with Chris Boehm

The episode highlights a structural shift in IT and security governance driven by the proliferation of autonomous AI agents inside enterprise environments. This shift is characterized by a mismatch between the visibility and control frameworks that organizations possess versus the scale and autonomy...

AI Adoption Widens Operational Divide: Peter Kujawa on Service Leadership Index Data

AI Adoption Widens Operational Divide: Peter Kujawa on Service Leadership Index Data

The episode centers on persistent margin pressure and operational discipline as the dominant structural mechanisms in the managed services sector. Data from the Service Leadership Index (SLI), managed by ConnectWise under Peter Kujawa, reveals that best-in-class MSPs continue to target aggressive pr...

The Real AI Risk for MSPs: Who Verifies the Output When Clients Don’t Ask?

The Real AI Risk for MSPs: Who Verifies the Output When Clients Don’t Ask?

The core structural shift highlighted in this episode is the commoditization of AI model platforms and concurrent consolidation at the vendor and platform layer, forcing Managed Service Providers (MSPs) to move their value proposition above reselling models to orchestrating, governing, and verifying...

Government AI Shutdown Exposes Hidden Vendor Dependencies for MSPs

Government AI Shutdown Exposes Hidden Vendor Dependencies for MSPs

A pronounced infrastructure dependence on third-party AI models has emerged across the MSP ecosystem, largely due to the rapid adoption and integration of AI-powered features within vendor products. This structural shift is increasingly opaque, as providers are sold features rather than transparent ...

Atera’s AI Shift: Gil Pekelman on Accountability and Risk in Autonomous IT for MSPs

Atera’s AI Shift: Gil Pekelman on Accountability and Risk in Autonomous IT for MSPs

The episode highlights a structural shift from automation that suggests actions to automation that executes actions autonomously, thereby transferring substantial operational risk and accountability to technology vendors and their AI-driven platforms. This transition is exemplified by Atera's deploy...

New AI Governance Tools Are Table Stakes—Positioning, Not Stack, Drives MSP Growth

New AI Governance Tools Are Table Stakes—Positioning, Not Stack, Drives MSP Growth

Vendors supplying AI-driven technologies are experiencing sustained margin pressure from high operational costs and underwhelming business-level returns, leading to the rapid creation of new product categories that are pushed into the MSP channel. Companies such as Atomic Work, Silverfort, and Guard...