Editorial: All that matters is what the customer thinks

Editorial: All that matters is what the customer thinks

How do you predict now what customers may do? How do you get an intimate understanding of your customers right now with so much uncertainty? What can we learn from the mistakes of how solution providers are handled by their channel partners to make sure we are successful predicting the future? Some guidance from Dave Sobel, Host of the Business of Tech on how to best address uncertainty right now. Support the show on patreon: patreon.com/mspradio

How do you predict now what customers may do? How do you get an intimate understanding of your customers right now with so much uncertainty? What can we learn from the mistakes of how solution providers are handled by their channel partners to make sure we are successful predicting the future?

Some guidance from Dave Sobel, Host of the Business of Tech on how to best address uncertainty right now.

Support the show on patreon: patreon.com/mspradio

About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

💼 All Our Sponsors

MSP Radio is supported by our partners:

ABC Solutions · CometBackup · Firetail · Guardz · HaloPSA · LogMeIn · Mailprotector · Pax8 · Rythmz · ScalePad · TimeZest · Transit AI

Supporting the IT services community through insights, analysis, and transparency.

🚀 Join Business of Tech Plus

Get exclusive access to investigative reports, vendor analysis, leadership briefings, and more.

👉 https://businessof.tech/plus

🎧 Subscribe to the Business of Tech

Want the show on your favorite podcast app or prefer the written versions of each story?

📲 https://www.businessof.tech/subscribe

📰 Story Links & Sources

Looking for the links from today’s stories?

Every episode script — with full source links — is posted at:

🌐 https://www.businessof.tech

🎙 Want to Be a Guest?

Pitch your story or appear on Business of Tech: Daily MSP News & IT Services Analysis

💬 https://www.podmatch.com/hostdetailpreview/businessoftech

🔗 Follow Business of Tech

LinkedIn: https://www.linkedin.com/company/28908079

YouTube: https://youtube.com/mspradio

Bluesky: https://bsky.app/profile/businessof.tech

Instagram: https://www.instagram.com/mspradio

TikTok: https://www.tiktok.com/@businessoftech

Facebook: https://www.facebook.com/mspradionews


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.