My wrong prediction on Datto and $MSP and what it says about the the market

So, I make a lot of predictions, and I’ve been thinking about one that I got wrong. In my piece in October 2020, I called out Datto for claiming the MSP stock ticker. My prediction was that Datto would take the marketing value of “MSP” and redirect it to them as a company.

I was wrong.

Let's break down what didn't happen, and why it matters.

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About Business of Tech: The daily MSP news and analysis podcast for managed service providers and IT services leaders. Host Dave Sobel covers AI for MSPs, MSP pricing and profitability, MSP M&A and private equity, vendor partner programs, MSP cybersecurity and liability, and MSP operations — and answers the question every story raises: Why do we care? Produced by MSP Radio.

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