On this episode of the Business of Tech Lounge, host Dave Sobel discusses Microsoft's changes to 365 offerings, Nerdio's new management tools, CompTIA embracing AI, insights from Peter Kujawa of Service Leadership, and NIS2 insight with Eric-Jean Frieser. The show also covers ConnectWise's annual MSP Threat Report, highlighting key cybersecurity incidents and trends from the past year, such as the focus on defense evasion tactics by threat actors. Stay informed and engaged with the latest tech news in the industry!
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[00:00:00] It's Wednesday, April 3rd, 2024 and I'm Dave Sobel. Welcome to the Business of Tech Lounge.
[00:00:19] Today on the show, Microsoft makes changes to 365 offerings around teams, Nerdio releases
[00:00:25] new management tools, CompTIA embraces AI plus insights from Peter Kajawa of Service Leadership
[00:00:32] and NIST 2 insight with Eric John Frazier. Glad to have you today. I want to thank
[00:00:38] SalesBuilder our Patreon sponsor who support makes this show possible. Focus on your IT
[00:00:44] sales workflow with the power of automation and visit them at salesbuilder.com that's
[00:00:49] B-U-I-L-D-R.com. Want to get your logo here? Vendors you can do so with our vendor Patreon
[00:00:57] program. It's a simple monthly subscription and visit patreon.com slash MSP Radio to sign
[00:01:03] up. I can't do this show without support, and thanks again to SalesBuilder for theirs.
[00:01:10] Now I do take questions and comments throughout the show, so make sure to put them in chat.
[00:01:15] We'll have a dedicated question section in the show with listener submitted questions.
[00:01:20] I'm really glad you can join in today. This show is to hit up some of the news stories I'm
[00:01:24] tracking while taking this week off from the daily news show. And so now, our top story.
[00:01:32] Connect Wise has released its annual MSP Threat Report which analyzes key cybersecurity incidents
[00:01:38] and trends from the past year. It highlighted the most exploited vulnerabilities including those
[00:01:43] in popular software such as 4A iOS, Citrix ShareFile and MoVit Transfer. The report found that
[00:01:50] Threat Actors are increasing their focus on defense evasion stealth tactics to avoid detection
[00:01:55] and specifically trying to bypass EDR indicating a need for layered cybersecurity solutions
[00:02:02] inclusive of prevention like EDR, detection like SIM and 24 by 7 monitoring like managed security
[00:02:09] operation centers in order to best protect SMB customers. With a comprehensive analysis of
[00:02:16] Ransomore trends, it revealed a 94% increase on ransomware sightings in 2023 compared to the
[00:02:23] previous year. It examined the top five most cited where some work groups, their techniques and
[00:02:28] the overall shift towards attacks of opportunity targeting SMBs. According to analysis, by Google's
[00:02:36] Threat Analysis Group and Google Clouds Mandient, Threat Actors backed by governments are more likely
[00:02:42] to exploit newly discovered zero-day vulnerabilities than financially motivated cyber criminals.
[00:02:48] In 2023, 97-0 days were observed in the wild with 48 attributed to government-backed advanced
[00:02:55] persistent threat actors and 10 attributed to financially motivated cyber criminals.
[00:03:02] Chinese operators led the way in exploiting zero days, followed by Russia, North Korea and Iran.
[00:03:08] Looking ahead, the pace of zero-day discovery and exploitation is expected to remain elevated
[00:03:14] with threat actors targeting a wider range of products and services. And before I get to my
[00:03:20] own reason why we care, there's an obvious one from Axios. Small business owners are increasingly
[00:03:26] concerned about cyber attacks and are investing in cybersecurity tools and consultants.
[00:03:31] The US Chamber of Commerce's first quarter Small Business Index reveals that 60% of small
[00:03:37] business owners are worried about cyber security threats. For perspective, 48% of small business
[00:03:44] owners train their staff on cybersecurity awareness and protections in the last year,
[00:03:51] while two-thirds of small business owners say they're concerned about cyber threats.
[00:03:55] 58% also said they're concerned about supply chain disruptions. And 73% of owners said
[00:04:02] they're at least somewhat prepared to respond to a cybersecurity incident, while 67% said the
[00:04:08] same about a supply chain disruption. So why do we care? SMB owners want to be prepared. That's
[00:04:18] the real insight and do not overblow or over dramatize the risk to them. They're just as worried
[00:04:24] about having their supplies cut off as they are about cybersecurity and they're more prepared
[00:04:29] for cyber. It's important to put the threats in context. Often we talk about the IT spend
[00:04:36] as if it's the only business priority. It isn't. I also want to highlight that the concern is addressed
[00:04:44] by being prepared. Too often the IT provider community thinks that means throwing tools at the
[00:04:50] problem instead focus on cyber hygiene and disaster recovery preparedness. Bonus points if you can
[00:04:58] help with supply chain issues. Got a question or comment? Put it in the chat if you're watching live
[00:05:05] with us. Now I've got a few more stories to cover today. Microsoft is separating Microsoft
[00:05:12] teams from its office suite of products on a global level, selling teams separately. This move
[00:05:19] comes in response to an anti-trust complaint filed by Slack and an investigation by European
[00:05:24] regulators into Microsoft's bundling of teams with Office 365 and Microsoft 365. Starting from April
[00:05:32] 1st customers will have the option to keep their current bundle or switch to the new offerings
[00:05:37] with a standalone monthly subscription to teams costing $5.25 and Office without teams
[00:05:45] costing between $7.75 and $54.75. And while I'm on Microsoft, Microsoft has introduced new
[00:05:53] capabilities for CoPilot for Microsoft 365. It's AI Assistant for commercial customers.
[00:06:00] The Payne version now offers priority access to open AI's GPT-4 Turbo model providing faster
[00:06:05] and more accurate responses. The limits on the number and length of responses have been removed
[00:06:11] and enterprise-grade data protection is insured. Starting in May, users will also have priority
[00:06:17] access to Microsoft designer and expanded image generation capabilities. CoPilot for Microsoft 365
[00:06:24] is priced at $30 per user per month and is available on the web, mobile devices, and integrated
[00:06:29] into various Microsoft 365 apps. Microsoft has developed new safety features for Azure AI
[00:06:36] customers to detect potential vulnerabilities, monitor for hallucinations, and block malicious
[00:06:42] prompts in real time. These features aim to prevent generative AI controversies caused by undesirable
[00:06:49] or unintended responses. The three features currently available in preview are prompt shields,
[00:06:56] groundedness detection, and safety valuations with two additional features coming soon.
[00:07:01] The monitoring system evaluates prompts and third-party data for banned words or hidden prompts
[00:07:07] and checks model responses for hallucinated information. Azure users can customize filtering
[00:07:13] options and receive reports on users attempting to trigger unsafe outputs. But the US House has banned
[00:07:21] staffers from using Microsoft CoPilot on all house windows devices due to concerns of potential
[00:07:28] data leaks to non-approved cloud services. This follows similar restrictions on the use of
[00:07:33] chat GPT in congressional offices last year. Microsoft plans to address federal government security
[00:07:39] and compliance requirements with AI tools like CoPilot later this year.
[00:07:44] And from QZ, Microsoft customers are comparing Microsoft's AI CoPilot to open AI's chat GPT
[00:07:52] and expressing dissatisfaction with CoPilot's performance. However, Microsoft employees argue that
[00:07:57] customers may not understand how to use the tool properly. Mixed feedback has been received from
[00:08:03] Microsoft 365 CoPilot with some customers struggling to implement the tool and making unfavorable
[00:08:09] comparisons with chat GPT. Microsoft is hired brain storm to create training videos
[00:08:14] that customers use CoPilot more effectively. So why do we care? As one who's focused on helping
[00:08:22] customers be more productive, let's note the collision of antitrust regulation with software here.
[00:08:28] When I talk about EU laws impacting the US, this is what I mean. Now note that customers have more
[00:08:37] options to assemble their productivity stack. Don't want to use teams? Slide Slack or zoom into
[00:08:44] that spot with a non bundled option. Teams has the winnest spot, not just be the default.
[00:08:51] That goes for CoPilot 2. It needs to win on functionality and apparently on privacy and security
[00:08:57] too. The US House band speaks right to that. That said, this is actually good news for service providers.
[00:09:06] Note how many versions of CoPilot there are focused on specific requirements and industries.
[00:09:12] A partner opportunity to help customers navigate that and find the usefulness. This is good news
[00:09:18] for IT service providers. Remember, we're taking questions and I'm watching that chat. Throw
[00:09:24] something in chat if you've got it and we'll be taking questions later in the show.
[00:09:30] Now dropping tomorrow is my interview with Peter Kujawa and I want to give you another highlight
[00:09:36] from that great conversation. Best in class MSPs and bars are the least likely to offer unlimited
[00:09:43] PTO. I'm intrigued by this because at some level a limited PTO is actually a bit of a headstate
[00:09:50] when we actually dig into it, we find employees that are offered unlimited PTO actually in a
[00:09:56] taking less PTO and it removes some level of cost from the organization. Tell me what you're seeing
[00:10:02] with this data point around unlimited PTO and its relationship to profitability and investing
[00:10:08] class. Yeah, it's exactly as you described the first of all the number of companies, the number
[00:10:16] of positions that we're offering it was a little less than we were expecting based on discussion
[00:10:21] we were hearing. Second is it's much more for manager positions and it's heavily distorted
[00:10:28] amongst MSPs by owner positions. So if I'm an owner technically of course, I have unlimited PTO.
[00:10:36] It's one of the reasons I own the business I can take off whenever I want to, I can travel whenever
[00:10:41] I want. Of course as every owner watching this knows I also rarely do and I'm rarely able to
[00:10:48] as an owner. So technically the sample the sample net the set of managers receiving unlimited PTO is
[00:10:57] much more higher than staff positions receiving it which was not surprising but the amount of dominance
[00:11:05] of owners was really skewed that day to someone. So yes as you describe unlimited PTO is primarily
[00:11:17] it's primarily an advantage to the employer because I don't have to approve to pay out
[00:11:22] upon separation on use PTO. The dominant models are still we collected also 11 to 20 days of PTO
[00:11:32] or 21 days plus of PTO and so there's a lot of data in the report about that it's different obviously
[00:11:39] for managers and staff it's different based on longevity but definitely the two big models continue
[00:11:47] to be giving PTO and the 11 to 20 day is the dominant model we do see a lot of 21 day but not
[00:11:54] unlimited as well. Interesting so mostly if you watch your employees if philosophically as an
[00:12:01] employer you're trying to minimize your liability then go on limited PTO. If if philosophically
[00:12:10] you believe in the importance of taking PTO and you believe that your employees should use that
[00:12:17] amount of time off per year for various other reasons then we'd recommend still giving them that
[00:12:23] PTO. So we have to ask why do we care? Now I'm looking forward to you all getting access to this
[00:12:30] it releases probably tomorrow because benefits matter one of the interesting points of looking into
[00:12:36] this data is the ability for you as an owner or operator of a managed services provider IT
[00:12:41] services company to make decisions about where you spend your time and how you compensate your people.
[00:12:47] Unlimited PTO is a bit of a head fake and it proves out in terms of the numbers as well
[00:12:52] and in fact giving people their time off will actually encourage them more to take time off
[00:12:59] if you want to prioritize building a good culture building work life balance as well as using
[00:13:04] balance to drive productivity you're going to need to be intentional about managing it. That whole
[00:13:10] interview is really useful for digging into the compensation packages and I'm sure we'll be talking
[00:13:15] about it more next week. Now remember we've been taking questions and you can still submit anytime
[00:13:21] in the chat window or submit for next week if you're watching the recording sending to question
[00:13:27] at mspradio.com. Now let's do a few other stories this time not Microsoft related.
[00:13:35] Nerdio has announced significant updates and new features to Nerdio Manager for Enterprise version 6.0
[00:13:41] and Nerdio Manager for MSP version 5.0. The product includes a unified application management
[00:13:48] capability which allows MSPs to centralize app storage for all their customers using native
[00:13:54] Microsoft WINGET technology and develop apps to some or all customers targeted by user, group,
[00:14:00] device or device type. The product also adds defender for business back up in disaster recovery
[00:14:06] of policies, boot diagnostics insights and pre-canned global views. The product also introduces assist
[00:14:14] pro an AI powered in app assistant driving instant context-aware support and unified app management
[00:14:21] a tool ensuring consistency and simplicity of application management across customer environments.
[00:14:28] Mooviyah has invited his introduced a native Halo PSA integration for perfect project,
[00:14:34] providing accurate project management capabilities for MSPs. The integration comes in a time when
[00:14:40] project management is becoming increasingly crucial for MSPs as highlighted in the 2024 MSP trends report.
[00:14:47] Mooviyah's commitment to enhancing project and resource management features tailored for MSPs
[00:14:51] allows for seamless integration and improved project analytics.
[00:14:56] CompTIA has announced the expansion of its learning and certification programs in AI,
[00:15:01] addressing the need for AI skills in various job clusters and roles.
[00:15:06] The Essential Series focuses on foundational competence while the expansion series builds
[00:15:12] deeper advanced skills. The releases will cover areas such as software development,
[00:15:17] cybersecurity data analytics, prompt engineering and AI systems architecture.
[00:15:22] The goal is to provide competency-based learning and certifications for the age of AI.
[00:15:29] So why do we care? Included the nerdy announcement as both an update and also a comparison
[00:15:36] against last week with the Naples announcement. Cloud management offerings are in various levels of
[00:15:42] maturity and I want to make sure we're keeping an eye on that, particularly as we move toward a much
[00:15:47] more cloud and SaaS based offering solutions for the way we deliver solutions you're going to need
[00:15:52] to understand the way you manage it and what your techniques are so let's keep an eye on those spaces.
[00:15:59] The Halo seems to be the flavor of the week with several integration announcements lately.
[00:16:04] Now I want to know from you listeners what is your thought on the PSA landscape and the importance
[00:16:10] of those various spaces? Is this something we want to dive into more or is this something that we
[00:16:16] don't care so much about? Now CompTIA is a big player in training so it should not surprise that they
[00:16:23] have an offering. My thought, you're going to want to be thinking about your own training strategies
[00:16:29] and how you're going to be upskilling your own internal staff. What is the systematic way you
[00:16:34] want to approach AI and making sure your teams are ready both to use it in the organization
[00:16:41] as well as help customers with their needs. This is going to be related to your thinking on the way
[00:16:48] you implement frameworks within the organizations and I want to make sure to highlight that this
[00:16:53] is an area to address. Now make sure to put any questions in the chat. We'll be getting to them
[00:16:59] right now. Remember bring your questions live and you'll get a live response. I really do enjoy
[00:17:05] taking questions and it can submit them ahead of time. Q&A gives us a chance for you to get involved
[00:17:12] with the show and be a participant in what we do here. Let's take our first submitted question.
[00:17:19] What are the best practices for structuring pricing in a way that appeals to small businesses
[00:17:28] while ensuring sustainable revenue for the MSP? I love the pricing question because ultimately
[00:17:36] there are so many ways to do it and there isn't one answer. Ultimately I tend to favor one
[00:17:44] of a model that says initially you're going to focus on consulting and project style revenue
[00:17:50] that you then find ways to turn into monthly recurring revenue as appropriate. You likely have
[00:17:57] a series of engagements that happen on that monthly recurring revenue basis around managing,
[00:18:02] monitoring, controlling, configuration, security and the way that you think about it but on top of
[00:18:08] that you're building your productivity and consulting offerings. I think a healthy combination of both
[00:18:14] is the best way to do it and we'll note that generally best in class data says that tends to
[00:18:21] favor that implementation model. Don't overthink it particularly something that is newer. You're
[00:18:27] going to want to capture via consulting hours and engagement on a regular hourly basis but as you
[00:18:35] establish the way that you've thought this through, you'll move portions of that into monthly
[00:18:41] recurring services. For example, if I'm thinking AI, you're going to do something around helping
[00:18:47] them with framework development, helping them with ethical considerations and helping with training
[00:18:52] and you'll roll in maintenance of that framework and ongoing updates to training as part of your
[00:18:58] recurring revenue component. It's something that you can iterate with over time and continue to do so
[00:19:04] ongoing. Tweak it and finally, think through the areas where you want to retire services because
[00:19:12] over time things are less relevant and make sure to take them out of your offering when they don't
[00:19:17] make sense anymore. I really do appreciate these questions. If you've got them, make sure to send them in.
[00:19:23] This is the best part of the show to get interactive and we do it every single week. I keep
[00:19:28] it eye out for the listeners' questions submitted and make sure those are put first and we will always
[00:19:32] take them live when you show up and ask away. Now, I want to give you a preview of an upcoming
[00:19:38] interview that's coming out. NIST 2 is a new EU directive that aims to enhance the security of
[00:19:45] network and information systems across the European Union. It's an expansion and strengthening of
[00:19:50] the previous NIST 2 directive that was introduced in 2016. It expands the scope of the original
[00:19:57] NIST directive covering a total of 15 sectors compared to the previous 7 sectors. This includes more
[00:20:04] critical infrastructure and essential services. It applies to both essential and important entities
[00:20:11] with essential entities facing strict compliance monitoring and higher potential fines for non-compliance.
[00:20:18] It imposes new requirements for its management, incident reporting and supply chain security for
[00:20:23] in-scope organizations. I spoke with Eric Yarnfrazier about why American companies should care
[00:20:30] here's a preview of that interview. With NIST, that network information systems law
[00:20:38] and the directive from the EU, what's happening with it over the course of this year?
[00:20:43] So what we see is that the NIST 2 directive is coming towards us and there's a lot of
[00:20:50] of us going on around in Europe. We see a lot of countries developing their own requirements,
[00:20:58] the member states are developing their requirements and a lot of companies get lost
[00:21:05] in the jungle that called NIST 2 at the moment. We developed the platform for that to help
[00:21:13] these companies out becoming clients on NIST 2. Well let's take the quick step back. What is NIST 2?
[00:21:19] What's it contain and who's it applied to? So the NIST 2 is a follow-up on the NIST 1 directive
[00:21:27] and it really focuses on cyber security. It focuses on these high critical and other critical sectors
[00:21:35] that really need to have their cybersecurity on a good based level. And what has been developed
[00:21:43] is a directive that really shows these companies that they need to have in order to be compliant
[00:21:49] with NIST 2. One of the other things is that there will be fines granted to these companies if
[00:21:56] they don't have this in place and that's really a difference if we look to other directive.
[00:22:02] Now I will add a lot of these cybersecurity frameworks are very standard. We talk a lot about the
[00:22:07] NIST cybersecurity framework in the US. We've got some of the new directors right there but one
[00:22:12] of the things about NIST 2 is it applies very broadly in a way that a lot of American
[00:22:19] listeners ought to care about. Talk to me a little bit about how it applies and who it applies to.
[00:22:25] So it really applies if you look at the official way to two sectors, the high critical sectors
[00:22:32] you can think of the energy companies transportation, financial market, healthcare, drinking water,
[00:22:40] waste water, digital infrastructure. These are really the high critical sectors but also
[00:22:46] the administrators of IT services, space travel, banking so that's the section that's called
[00:22:54] the high critical sectors. But we also have the other critical sectors and these are the digital
[00:23:00] providers, postals, courier services, waste management, food producing, chemicals, research,
[00:23:08] manufacturing. It's really a broad spectrum of these companies. What we also see developing
[00:23:16] is the supply chain companies that are offering services to these companies. So it's getting
[00:23:25] broader and broader in the companies that need to comply and companies that want to comply to NIST 2.
[00:23:33] The deadline to transpose the directive in the national law is October 17, 2024 at which
[00:23:39] organisations will need to be compliant. Now as a reminder for listeners my Patreon supporters
[00:23:45] already have this video and you can get all my interview content early as a supporter.
[00:23:50] Visit patreon.com slash MSP radio to learn more. I want to thank sales builder our Patreon
[00:23:57] sponsor who support makes this show possible. Focus on your IT sales workforce with the power
[00:24:03] of automation and visit them at salesbuilder.com that's buildr.com. Vendors, you too can get your name
[00:24:13] mentioned in the live show. It's a simple monthly subscription. Visit patreon.com slash MSP radio
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[00:24:39] And if you have a question or a listening to the recording send it in at question at MSP radio.com.
[00:24:45] Tomorrow for all listeners you'll get that interview with Peter Kujawa and what bacon got to do
[00:24:51] with business. Saturday you'll get my appearance on slow smoked business as Jared Morgan turns the
[00:24:58] tables and asks me questions. On Monday you'll get that interview with Yarek Yon Frazier and
[00:25:03] I'll be back on Wednesday with a regular news show. Next week this live show is on Thursday so catch
[00:25:11] us live Thursday 3 p.m. Easter. Thanks for joining me for the business of tech lounge. I will see you
[00:25:19] next time.

