The ABCs of Trust

[00:00:09] Hey everybody, I'm Larry Little and you're listening to Crossing the Line, a

[00:00:13] podcast where I talk with people about the moments in their life when they cross that line from leading with their head to leading with

[00:00:19] their hearts and then from leading with their hearts to leading with their head.

[00:00:23] But today we're gonna do something just a bit different.

[00:00:28] We're gonna go back and we're gonna listen to a keynote that I gave to

[00:00:32] Build It Live. It was a conference that occurred in November of 2021 to a group of entrepreneurs.

[00:00:39] I think it's important because this keynote centers around what I continue to hear today

[00:00:44] when I talk with people about their relationships, when I talk with them about their teams

[00:00:49] and that is the importance of trust. And I'm gonna talk to us in this setting about

[00:00:55] authenticity, about being benevolent, about having the

[00:01:00] competency to do what we say. It's a, I think, I think it's an important message and a reminder to us of the importance of trust.

[00:01:10] So I invite you take a few minutes and listen to this keynote from the Build It Live conference called the importance of trust.

[00:01:32] There's a theme that runs through almost everything we do.

[00:01:36] Trust in me. Lean on me. Lying eyes. You can count on me.

[00:01:43] Listen, we live our lives around trust.

[00:01:46] We live our lives around the ability to trust someone or the

[00:01:51] choice not to trust that person. We make our decisions around that.

[00:01:56] It may be the most important thing a leader has is the ability to elicit trust from others.

[00:02:02] It's what all great leaders do and talk about great leaders. Let's just stop a minute.

[00:02:07] Hang on.

[00:02:08] Have you experienced this conference, this Build It Conference?

[00:02:14] Have you experienced what a leader, what a leadership team?

[00:02:18] Sonny and Cam, are you kidding me? And then their whole team, somebody was just telling me what an incredible job

[00:02:24] that they always come on with excitement. They greet us with enthusiasm.

[00:02:28] I've never seen a conference and I do conferences all the time. That's more excellent.

[00:02:32] Don't you agree with me? Why don't you tell them right now? Tell Cam, the team, Sonny, how much we appreciate them.

[00:02:37] Amazing group.

[00:02:43] Now that you've experienced it, you'll be back because you trust that they're gonna give you an excellent experience.

[00:02:49] That's what trust looks like.

[00:02:51] But you know so many times I think we kind of miss the ability to focus,

[00:02:58] to have intentionality around trust.

[00:03:01] I mean so many times we don't even know who to trust.

[00:03:04] We don't know how to build trust in others and we don't know if we can trust them.

[00:03:08] And we wonder why our teams are struggling.

[00:03:12] We wonder why when things go bad our teams maybe, or maybe even more importantly our relationship.

[00:03:18] So for the next few minutes we're gonna talk about, now listen I told our breakout group,

[00:03:22] wow what an incredible group that came and put it with me for a few minutes.

[00:03:27] They were amazing. The way they dove right into what we were talking about and they engaged as true leaders.

[00:03:33] But I told them, I said look when we finish this and I'm gonna tell you when we finish today,

[00:03:37] then my next, just next few minutes, because I'm about to get out here so you can hear a real leader

[00:03:42] and Jack Daly's on coming next. You are in for an incredible treat. He's amazing.

[00:03:46] But I told our breakout group and I want to tell you this, if you leave today

[00:03:52] and you say hey doc thank you Larry for that, you know listen that was good.

[00:03:56] That's gonna help me to be a better leader in my company.

[00:03:58] Thank you. That's gonna help me to be a stronger leader from my organization.

[00:04:02] I'm gonna tell you, I'm so sorry I wasted your time.

[00:04:05] You stayed all of this time and I wasted it because that's not why I'm here.

[00:04:10] But if you leave today and you say hey, hey

[00:04:14] you know what I'm gonna be, I'm gonna be a better spouse.

[00:04:18] I'm gonna be a better person for my significance.

[00:04:21] I'm gonna be about, you know what I'm gonna be a better dad.

[00:04:23] I want to be a better mom. I'm gonna be a better sister brother.

[00:04:25] I'm gonna be a better friend to those I care about and by the way because I've learned about trust

[00:04:30] I'm gonna be a builder of trust. I'm gonna be a woman of trust.

[00:04:33] I'm gonna be a man of trust and I'm gonna spill that into my company.

[00:04:37] I'm gonna let that flow over from who I am into my company and into my team

[00:04:41] and I'm gonna work to build trust then we'll celebrate.

[00:04:45] Then, then now we've not wasted our time.

[00:04:47] So here's what I want you to do.

[00:04:49] Those of you that you know if you're in the breakout group, you know his guy's kind of crazy.

[00:04:53] He does weird things.

[00:04:54] So here's what I want you to do. Turn to somebody right now and say to them

[00:04:58] here's what I want you to say just turn to them say to them

[00:05:01] We made it to the end go ahead and tell them that say it. We made it to the end

[00:05:06] Say this say yeah, yeah tell them all right now say this

[00:05:11] Say I know I know you're tired because I'm tired go ahead and tell them

[00:05:15] I know you're tired because I'm tired

[00:05:18] Yeah, all right, so now and then I want you to tell them

[00:05:22] but

[00:05:24] But yep, thank you, but but I'm gonna stay awake go ahead and tell them I'm gonna stay awake tell them

[00:05:31] Yeah, because Jack's coming on next stay awake for him

[00:05:35] That's a fact

[00:05:37] You know

[00:05:39] trust

[00:05:40] Is something that is elusive. It's kind of like the little old lady. Did you hear about this little lady? She was arrested

[00:05:48] This little lady had stolen a can of peaches and she was standing before the judge and the judge said ma'am

[00:05:55] Here's my rule. I have a rule. I

[00:05:58] Take whatever from someone who's stolen something I take whatever they stolen and however many that is that's how many months

[00:06:05] I sent it to them to jail

[00:06:06] He said so I see here you have a can of peaches and the peaches it has three peaches in it

[00:06:12] So I'm gonna send it you to three months in jail

[00:06:16] About that time in the back of the courtroom her husband was sitting he raised his hand. He said judge judge listen

[00:06:23] I need to tell you she also stole a can of peas

[00:06:29] Who can you trust I don't know

[00:06:33] But in building trust is essential and leaders who understand trust and leaders who understand how to elicit trust are

[00:06:41] leaders that will be successful and

[00:06:44] And leaders who do not choose to invest in trust will not ultimately be successful

[00:06:50] But don't believe me

[00:06:53] That there are there are tons of of data around that I

[00:07:00] Haven't experienced around that that happened recently. I was talking with a guy

[00:07:04] he was an executive with a

[00:07:07] Billion-dollar company it's a global company their aerospace engineering company been around forever

[00:07:12] He had built his career with that company and I was talking to him

[00:07:16] Just last month

[00:07:18] And I'm like Scott Scott. What's going on? You're leaving the company. Why are you leaving after all you've built your reputation here?

[00:07:25] You're you know, you've been here for forever. He said Larry I

[00:07:30] Can no longer trust the president of this organization

[00:07:34] And he said if I can't trust the president I can't trust this organization

[00:07:40] He said I wasn't looking to leave

[00:07:43] But he said when that happened that breach of trust I can no longer trust him when the opportunity came

[00:07:48] I'm taking it and they lost an incredible asset. Why because of trust

[00:07:54] Because of a lack of trust. Hey, that's on us game. That's on us

[00:07:59] But look look look you kid I can tell stories to y'all day long

[00:08:04] Let's let's talk about it from a data standpoint. Now, you got a little keychain there. I want you to look at the keychain

[00:08:09] I want you to hold on to it. We're gonna refer back to it

[00:08:11] That's for from me to you just to give to help you to be a leader of trust

[00:08:14] We're gonna talk about that later. Let's look at some data

[00:08:18] Survey

[00:08:19] Research an extensive amount of research was done by a group called the whole research group and

[00:08:24] They did this this research around teams and trust and here's what they found

[00:08:29] That members who experience

[00:08:32] high trust are more willing to give and receive

[00:08:36] information in other words there they're they're they're more likely to

[00:08:40] To communicate well, they also found that that teams that have trust

[00:08:46] They find that they perform better

[00:08:49] Especially when the members are different in other words when there's diversity on the team

[00:08:54] They also found out that that and this is you know, we all know this to be true that trust in teams is vital

[00:09:03] For functioning relationships by the way, that's not only only true professionally is it it's true personally as well

[00:09:10] So we know data there's tons of data out there, but trust me trust is important

[00:09:16] Trust is incredibly important

[00:09:18] And I want us to spend a little bit of time today

[00:09:21] Talking about well it if it's important if the data says it's that it's important

[00:09:25] What is it that we need to do? How do we how do we gain that trust?

[00:09:29] The problem is we try to make it so complicated that we can't understand it. Well, I just can't I don't understand it

[00:09:34] It's that you know

[00:09:35] It's not something that I'm used to and in the truth is we'll spend an awful lot of time figuring out how to

[00:09:40] Grow a sales team. We'll spend an awful lot of time figuring out what's the latest program?

[00:09:44] What's the latest? How do I do a service our customer service system?

[00:09:49] How do we what kind of how do we get our tickets to where they need to be?

[00:09:51] How does as MSP but we don't spend a lot of time on how do I build trust on my team?

[00:09:56] I mean when's the last time you thought about it? How do I build trust more importantly in my home?

[00:10:01] With my family with my friends. You know, we try to make it complicated. It's not

[00:10:08] I'm gonna give you three keys. It's three little things that that are keys to you having a truck

[00:10:14] Well actually to you being a trusting leader

[00:10:17] Now I'm gonna give you this today, but the question remains what you do with this

[00:10:22] Well, what are you going to do with what I'm about to give you get to choose that before we leave here?

[00:10:26] But I'm gonna tell you it could be one of the most important decisions of your life

[00:10:29] I think it can change your relationships. I think it can change your business. I truly believe that I truly have

[00:10:35] Have seen that are you willing to be a leader of trust?

[00:10:39] The first thing I want us to think about is authenticity

[00:10:44] I want us to think about that word now you do not don't you judge this word listen to me

[00:10:50] Authenticity, I know what you're thinking here. He goes soft and these are not soft skills

[00:10:54] These are incredibly difficult skills. I'm talking to you about if authenticity were easy

[00:11:00] We would have a team full of authentic people

[00:11:02] We would have a world full of authentic people in goodness knows in our culture and society today

[00:11:07] The one thing that we struggle with that thought is authenticity but in this context

[00:11:11] Authenticity is the ability to have hard conversations

[00:11:14] Are you able to go to your team and have a hard direct conversation without being over the top or without being passive?

[00:11:22] Are you are you?

[00:11:24] Willing to be vulnerable enough to say this is incredibly difficult, but I want to let's have I need to tell you something

[00:11:30] There was a large company that we work with a global company. They had a reduction in force

[00:11:36] They were trying to accomplish they had two executives with the same mission go to the two different sites

[00:11:42] Go to the site and lead a reduction in force. It's hard any day for anybody

[00:11:49] The first leader went to his site

[00:11:52] His mission was to get in and out as quickly as possible

[00:11:56] He went he sent an email. He said this is happening if you have any questions

[00:11:59] Let me know when he hit the door you can imagine

[00:12:04] The damage that he did to this site you can imagine what happened the other leader she went over here to her site

[00:12:10] She said I'm going to

[00:12:12] Sit with each and every person and I'm going to look them in the eye and I'm gonna say I'm so sorry this had to happen

[00:12:19] I know it's difficult. What questions do you have for me?

[00:12:23] Let me let me hear you and she did that and it was difficult and it was hard

[00:12:30] Fast-forward

[00:12:31] That executive is now the VP of the global affairs of this of this organization

[00:12:36] The other guy is no longer with the company

[00:12:39] Why because he he tore down trust even in a hard conversation. She built up trust. It's an incredible difference

[00:12:47] It's about having the the authenticity to say I will have a hard conversation

[00:12:52] I am willing to say hey, you know what? I know this is hard, but I'm gonna say and it also by the way

[00:13:00] Is the ability to say I'm sorry?

[00:13:03] I

[00:13:04] Blew that I own that I wish you could have heard. Oh my goodness. I wish you could have heard

[00:13:10] The breakout session with these incredible leaders some of them are here

[00:13:14] That shared some of the ways that they have blown it that they that they said hey

[00:13:19] I've blown this and I need to say I'm sorry that we call it getting over yourself

[00:13:22] I wish you could have heard them because that was what authenticity looks like

[00:13:27] When's the last time you said I'm sorry in your home

[00:13:32] When's it last time you said hey, I blew it to your team. I really blew it

[00:13:37] Now let me say this authenticity means having those hard conversations

[00:13:42] But it doesn't mean having a hard conversation and picking up the hammer all the time and hammering people like me

[00:13:47] I'm really stupid guys. I'm just gonna tell you sometimes. I amazed myself with how stupid I am

[00:13:52] So I'm an entrepreneur and I'm trying to you know, this was this was years ago

[00:13:56] It's trying to build this business right we were in this growth spur and we were needing

[00:14:00] We were you're needing people to help us grow and being the brilliant entrepreneur that I am

[00:14:05] I went out and hired a bunch of people without vetting them without really even interviewing them well

[00:14:10] You can tell what happened right so now I had to go fix it because I made this mess

[00:14:14] So now my next brilliant move was I'll go fix it and this is how I fixed it I

[00:14:19] I

[00:14:20] Took them each individual. I go to them said let's go to lunch

[00:14:24] So they went to lunch with me and while we were at lunch. I said you're terminated

[00:14:31] So guess what happened at work so they started telling everybody that came to work for us listen whatever you do

[00:14:37] Don't go to lunch with Larry

[00:14:41] The lessons we learn right but authenticity is being able to have those hard conversations with wisdom

[00:14:49] Once you have that though, that's not enough. That's just the first part. I mean that's great

[00:14:53] That's sincere, but without this next thing it really doesn't mean much and the next is a weird word. It's called benevolence now

[00:15:01] Having benevolence if you really look that up what it what it literally means is being well meaning and what that means is this

[00:15:06] Look anybody can be nice

[00:15:08] Anybody in fact we've all been nice from time to time

[00:15:11] Especially when we want to get something from it, right?

[00:15:14] I mean how many times have you gone to somebody and

[00:15:18] You know or maybe you've had a friend or somebody that you love and care about they're like hey Larry

[00:15:22] Look, I know you're being I just tell me what you want. Let's get past this

[00:15:25] Tell me what you need and you know, let's see if I can do it because they knew that my motive

[00:15:30] It wasn't pure so being benevolent means being it's the why behind the kindness. Why are you doing it?

[00:15:37] Do you have an agenda?

[00:15:40] That benefits you if you do that's not benevolence

[00:15:43] That's not gonna build trust

[00:15:45] Throwing money at something or are just being nice to get something back is not gonna build trust

[00:15:50] That's not what I'm someone. I'm talking about here. I'm talking about it's a personal thing guys

[00:15:54] It's a it's your motive behind why what is your true motive behind what you're doing?

[00:16:00] What's your intent if it's for you? That's not being that's not gonna build trust and we miss this so much

[00:16:06] But benevolence is doing something for someone else without gaining anything in return

[00:16:13] If you have an internal view, I'm gonna be nice to you, but I expect something back

[00:16:17] That doesn't build trust

[00:16:19] But if you have an external view that says I'm going to to look at our team and I'm gonna do what's in their best interest

[00:16:26] Even if it cost me because I care about them. I care about them more

[00:16:33] Hmm. Are you ready for this? I care about our people more than I care about our prophets

[00:16:42] Now you're thinking

[00:16:44] Wait a minute Larry the whole purpose of business is to make money. I know I'm an entrepreneur. I get it

[00:16:49] Gotta keep the lights on I get it

[00:16:52] But you show me a leader who makes her decisions who makes his decisions on the dollar

[00:16:56] You show me a leader who who makes every decision on on what it's gonna do

[00:17:01] Financially to the company and how they can either make the most money or look you show me a leader

[00:17:06] Who does that and I'll show you a team who has low trust

[00:17:09] And I'll show you a leader who has no trust from this team or her team

[00:17:14] Listen, I can tell you when we take care of our people first the prophets will follow if you do this, right?

[00:17:20] I promise you I'm not saying not to have excellence not to have metrics not to drive execution

[00:17:24] I'm not saying any of that, but I'm saying it begins with an authentic

[00:17:28] Once again the brilliant people in our breakout grip

[00:17:31] I just have to tell you they were talking and I'm and one of them said and they were sharing some things and and one of them said that

[00:17:37] They had an

[00:17:40] Employee who who needed who needed to leave the company and this great leader helped this employee go to another company

[00:17:47] Because he cared about the person more than he cared about the dollar or the impact

[00:17:54] Guys, that's what benevolence is about

[00:17:56] How many times think about it? How many times have you done something for someone recently?

[00:18:01] Where you get nothing out of it where you get no benefit intentionally?

[00:18:05] How many times have you done something with those you love and for those you love?

[00:18:09] Because you love them and because it serves them

[00:18:13] Because you care about them without getting anything in return. How many times you want to build trust

[00:18:18] This is what it takes you want to build trust it takes being benevolent even when you don't have to and by the way

[00:18:24] The higher you are in your organization the more the more

[00:18:30] Responsibility you have the more the honest is on you to be benevolent

[00:18:35] To serve to give because you have to

[00:18:38] You know you can

[00:18:40] You can wonder we see this a lot

[00:18:43] We have and I've had this question asked at Eagle. We work with a with a lot of companies

[00:18:49] Globally, we've had the opportunity to walk with our share of companies through acquisitions to the M&A's

[00:18:57] And I've asked why is it so hard?

[00:18:59] Why why is it so hard to keep a culture or to combine two cultures in an emergent acquisition type situation?

[00:19:06] And let me tell you why it is this is why

[00:19:08] Because in 90% of the situations the employees will say Larry

[00:19:14] We have been asked nope

[00:19:16] We've been demanded

[00:19:18] To make all of these changes to do all of this work to combine these two companies to change who we are

[00:19:27] So that some

[00:19:29] Entity somewhere either the owner of a company or an investment group or whatever can benefit

[00:19:35] And they don't care a bit about us. They care zero for us and

[00:19:41] That brings resentment and bitterness and frustration

[00:19:44] I've seen it time and time and time and the pattern is repeated

[00:19:49] But what if

[00:19:51] We said wait we want to bring you into this process

[00:19:54] We want to help you through this we want to we know this to have that authentic conversation

[00:19:58] We know this is hard, but we're gonna figure out a way what you can benefit from this as well

[00:20:04] Besides just well, we give you a paycheck. No, wait, that's the response I get at times from from owners

[00:20:09] Oh, I'll pay him a paycheck. No

[00:20:12] That yeah, you're also breeding toxicity

[00:20:16] Wow, what if we what if we chose to be benevolent as leaders?

[00:20:21] But here's the thing

[00:20:23] That's not enough you're like good. All right, Larry surely we can stop now you got pounded us to death

[00:20:28] No, there is something else. This is hard

[00:20:32] Being a leader is not easy. It's incredibly difficult

[00:20:34] I'm gonna say something you can be authentic and be sincere as the day is long

[00:20:39] You can have you can have the right agenda the right motivation the right view

[00:20:44] You can say I really want to do the right thing for our people having an agenda for them

[00:20:48] You can have you can do all of that, but if you can't back up what you say

[00:20:53] In other words, if you're not competent

[00:20:57] If you're not competent to back up your words with your action

[00:21:00] That's just that's just an empty promise and empty promises lead to empty trust

[00:21:06] So if you're not willing to be competent now, I'm not talking about competency in your sales force

[00:21:11] I'm not talking about competency in your engineers. I'm not talking about competency in your customer service

[00:21:17] I'm not talking about no. I'm that's an incredibly important. That's a different conversation

[00:21:23] I'm talking about competency from you being who you say you are

[00:21:29] I'm talking about coms not always to get it perfect. No

[00:21:32] But if you say our culture is this then you better demonstrate it with your actions because you're the leader

[00:21:37] If you say in your home, this is what we're gonna do

[00:21:41] You better be serving your home and demonstrating to them how you want them into your friends and your friendship

[00:21:46] Who you are speak so loud. I can't hear what you say

[00:21:50] And that's important. We want to skip over this one. We want to skip over it because hey, it's not really important

[00:21:57] there was an organization that

[00:21:59] recently

[00:22:02] I'll say recently a couple of years ago

[00:22:06] Hired a leader who with his actions with his words with his behavior was exactly opposite of who they were

[00:22:13] They had core values around serving each other and caring for each other

[00:22:18] He was arrogant

[00:22:20] He was prideful

[00:22:21] They were they had his great leadership team and they were trying to lead with authenticity and benevolence and he was all about

[00:22:27] Himself, he was a narcissist and he was about

[00:22:31] Where his position was on the org chart and you will do this for me

[00:22:35] And you will do not and you will not treat me this away and on and on it goes and that narcissism

[00:22:40] imploded his leadership team the organization went into a free fall so much so the board had to come in and and

[00:22:47] Forcibly remove him you can imagine the damage that he did to that organization even to this day because of the lack of trust that he bred

[00:22:57] What about you

[00:22:59] You know, you can say nice things you can have great core values and mission statements till the cows come home

[00:23:05] That's great. But how are you behaving?

[00:23:08] Are you saying are you are you are you acting and behaving in the way and who you say you are?

[00:23:13] I'm just asking

[00:23:15] Hey, you want to be a leader of trust?

[00:23:17] Let's be authentic

[00:23:20] Let's let's show benevolence to each other

[00:23:23] And let's be competent to do what we say we're going to do

[00:23:28] When you do that you're gonna be men and women of trust

[00:23:32] I want you to meet somebody as we get out of here and get ready for Jack

[00:23:39] His name is Mike. He's a friend of mine

[00:23:42] Not only is he a friend of mine, but but Mike coach is my hero

[00:23:46] and

[00:23:47] Mike coach is your hero

[00:23:49] He's a war hero

[00:23:52] Captain Mike coach has flown over 300 combat missions in Southeast Asia

[00:23:58] He's flown over 5,000 hours in military flight vehicles

[00:24:06] Not only that

[00:24:07] He was commissioned to be an astronaut and flew three shuttle missions and captain one of those

[00:24:14] He left there and became a vice president for Lockheed Martin a large aerospace engineering company only to be called back

[00:24:21] To become the director of the Johnson Space Flight Center in Houston, Texas

[00:24:27] He led his team through some incredibly difficult times and through some some incredibly miraculous times

[00:24:34] But that's not why I want you to meet Mike. I

[00:24:38] Want you to meet Mike coach?

[00:24:40] Because he would tell you if you were to ask him Mike

[00:24:44] What's your greatest moment in leadership?

[00:24:48] He would tell you that his greatest moment did not come on a battlefield

[00:24:52] In a plane or on a shuttle

[00:24:55] He would tell you that his greatest moment came

[00:24:59] when he chose

[00:25:01] To build a life of trust

[00:25:04] With the love of his life before COVID he and his bride we're gonna celebrate 50 years

[00:25:12] They had a 50 year anniversary before code

[00:25:14] 50 years, but they didn't go to dinner

[00:25:18] They didn't go to a getaway. No what happened was Mike brought his bride a milkshake

[00:25:26] because she

[00:25:27] struggled

[00:25:28] with that evil disease called Alzheimer's and

[00:25:32] She lived in a nursing care facility that was close to his home

[00:25:35] And every day he would go there in the mornings and make sure she was okay and had a meal prepared and ready

[00:25:41] Then he would leave and then he would come back in the afternoon in the evening with her very favorite

[00:25:47] She loved chocolate milkshakes from McDonald's

[00:25:50] So every evening he would go by McDonald's who would go through the drive-through when they saw his car pulling in

[00:25:56] They would prepare it. They knew his name. They knew him by name. They would give him the milkshake

[00:26:00] But when he got there most of the time she didn't know his name

[00:26:04] She didn't know who he was

[00:26:06] But it didn't matter

[00:26:08] Mike handed her the milkshake

[00:26:12] why?

[00:26:14] Because Mike Coates

[00:26:16] understands trust

[00:26:18] He authentically cared

[00:26:21] Sincerely cared for his precious wife. He was struggling

[00:26:25] He been evidently cared for her even when she didn't know who he was with no agenda of his own

[00:26:30] It was her to her milkshake

[00:26:33] He was competent. He made her a promise. I will take care of you and

[00:26:38] He lived up to what he told her

[00:26:40] Even up until her recent death

[00:26:43] You want to know why Mike you don't know why he's a great man and a greater leader

[00:26:48] You want to know why he's an incredible leader?

[00:26:53] Ask anybody and they'll tell you the secret to his leadership

[00:26:59] He's a great man and a great leader

[00:27:02] Because he's a man of trust and they'll tell you you can depend on Mike Coates

[00:27:09] That's not by accident. It's not because he was born with special abilities

[00:27:14] It's because he chose to be a man of trust in his life. How about you?

[00:27:21] Are you a man of trust are you a woman of trust can you say I want to bring authenticity and

[00:27:32] Benevolence and competency to those around me the truth is we're all listen

[00:27:37] We're all working on it the truth is you wouldn't be here today

[00:27:39] If you weren't an incredible group of leaders if you weren't concerned with leading others

[00:27:44] Well and concern for your team and concern for your people you wouldn't be in this room today

[00:27:48] And you're the best of the best by the way you endure it all the way to the end

[00:27:51] Congratulations

[00:27:53] You're here because you care about leadership. I know that

[00:27:57] Here's my ask of you as we leave today

[00:28:00] Let's commit that we're gonna continue to work to be leaders of trust

[00:28:06] Let's let's just make a commitment as leaders that we're gonna continue to work on our authenticity

[00:28:10] Boy, I'm gonna work on my benevolence. I'm gonna work on my competency. I'm gonna work it

[00:28:15] I'm gonna I'm gonna focus on it

[00:28:16] I'm gonna give it just as much attention as I do the other things in my business

[00:28:21] And I'm gonna start by being a leader of trust

[00:28:24] In my home personally and then I'm gonna let it spill to my business

[00:28:30] Hey leaders when we choose to be leaders of trust

[00:28:34] To those around us that's when we truly

[00:28:38] Will make a difference

[00:28:40] Thanks for hanging out with me. You are incredible. God bless you guys. Thank you

[00:28:46] Well, there you have it. I hope you enjoyed that. I hope it was meaningful. I certainly hope that it will help you as

[00:28:54] As you build trust in your relationships

[00:28:56] I hope I gave you some

[00:28:58] Simple things to think about but that we're very powerful and it will be very powerful as you use them in your relationships

[00:29:06] Thank you so much for for hanging in and listening to this keynote

[00:29:10] Thanks for being a part of crossing the line and thanks for making a difference in the lives of those

[00:29:15] You love you live with and you lead. We'll see you next time