After making a significant strategic pivot into the managed service provider market, Fixify needed to identify MSPs accurately, establish its ideal customer profile, clean up its CRM data, and launch a focused outbound strategy—quickly.
Within 30 days, Fixify had:
• A high-fidelity list of MSP target accounts
• A defined plan of attack
• Official outbound cadences in market
• The infrastructure to hire a dedicated MSP SDR
• Cleaner MSP versus non-MSP data in its CRM
• Access to difficult-to-identify Halo PSA users
“The ROI is there. Fox and Crow and the Instinct platform helped us pull forward our go-to-market effectiveness well over six months.”
In this customer story, Brandon Borden explains how Fixify used Instinct and Fox & Crow’s MSP market expertise to reduce months of manual research, improve its sales infrastructure, and create a roadmap for capturing new MSP demand.
Learn more about Instinct:
https://facinstinct.com
Learn more about Fox & Crow Group: https://foxcrowgroup.com
Learn more about Fixify: https://fixify.com
CHAPTERS
00:00 Fixify’s strategic pivot into the MSP market
00:19 Identifying MSPs and defining the initial ICP
00:33 Accelerating time to market and hiring an MSP SDR
00:49 CRM cleanup, sales infrastructure, and ROI
01:15 Building the roadmap for new MSP growth
#MSP #GoToMarket #SalesIntelligence