Carrie Richardson

Carrie Richardson

Partner - Fox & Crow Group
Related Episodes
Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.
WINSeptember 11, 202600:34:2923.71 MB

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he found a process that actually worked. In this episode, host Carrie Richardson talks with Doug about w...

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies
WINSeptember 04, 202600:20:2614.06 MB

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information Solutions in Winnipeg back in 1995, rode the shift from break-fix to recurring revenue, and decided a...

Matt Koenig shares winning MSP event strategies for new IT channel vendors
WINAugust 31, 202600:27:1518.74 MB

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Send us Fan Mail Matt Koenig Shares Winning MSP Event Strategies for New IT Channel Vendors Trade shows eat a huge chunk of a new vendor's marketing budget, and most of them get it wrong in the same handful of ways. This episode kicks off WIN's Fall 2026 relaunch with Matt Koenig, the channel sales ...

Why SASE is a WINNING part of the Modern MSP Security Stack
WINJune 08, 202500:19:4113.55 MB

Why SASE is a WINNING part of the Modern MSP Security Stack

Send us Fan Mail Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now? They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses. Learn more at: Fox & Crow Group - the MSP Sales Process platfor...

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes
WINMay 30, 202500:16:0311.05 MB

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes

Send us Fan Mail In this episode of the WIN Podcast, host Carrie Richardson sits down with Jennifer Roy to unpack how vendors can successfully connect with enterprise-grade managed service providers. Roy shares insights from her leadership at Nucleus Networks, a multi-location MSP within the Lyra Te...

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!
WINMay 28, 202500:22:5315.74 MB

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!

Send us Fan Mail If you're heading to Pax8 Beyond—or any major MSP channel event—this episode is your tactical prep guide. Channel legend Len DiCostanzo joins host Carrie Richardson to share strategic insights from his 40+ years in the IT channel, including leadership roles at Autotask, Kaseya, and ...

Rex Frank - Winning MSPs Follow A Process
WINMay 20, 202500:10:527.49 MB

Rex Frank - Winning MSPs Follow A Process

Send us Fan Mail Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out. From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades ...

Nick Wolf Shares MSP Event Engagement Strategies
WINMay 14, 202500:15:1910.55 MB

Nick Wolf Shares MSP Event Engagement Strategies

Send us Fan Mail Join channel veteran Nick Wolf as he shares MSP event engagement strategies with Carrie Richardson from Fox & Crow Group. Learn how Nick's career progressed from sales intern at Datto (Nick was employee 17 at Datto...) through to his current role with Cork. Nick shares his pre-event...

Eric Roach and Dropsuite - Winning Through Strategic Partnerships
WINMay 14, 202500:21:3914.9 MB

Eric Roach and Dropsuite - Winning Through Strategic Partnerships

Send us Fan Mail Winning Through Strategic Partnerships with Eric Roach of Dropsuite In this episode of the WIN Podcast, host Carrie Richardson sits down with Eric Roach, SVP of Global Sales and Marketing at Dropsuite, to explore how strategic partnerships can supercharge growth. With PAX8 Beyond on...

Will Ominky and Nerdio's Winning Approach to MSP Events Like Pax 8 Beyond
WINMay 10, 202500:18:5312.99 MB

Will Ominky and Nerdio's Winning Approach to MSP Events Like Pax 8 Beyond

Send us Fan Mail Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now? They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses. Learn more at: Fox & Crow Group - the MSP Sales Process platfor...

Related Videos
Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.
Fox & Crow GroupSeptember 11, 202600:34:30

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he found a process that actually worked. In this epis...

From Owner-Led Sales to a Real Sales Team: An MSP Success Story
Fox & Crow GroupSeptember 10, 202600:33:04

From Owner-Led Sales to a Real Sales Team: An MSP Success Story

Doug Miller of Brightworks spent 15 years and hundreds of thousands of dollars trying to crack MSP sales — cold email blasts, LinkedIn "networking" programs, hired reps who couldn't prospect — before building a real, repeatable sales process with Fox & Crow's MSP Sales Coaching. In this episode of W...

Carrie Richardson Keynote Scalecon25 New Orleans MSP Sales Hungry for Apples
Fox & Crow GroupSeptember 09, 202600:21:31

Carrie Richardson Keynote Scalecon25 New Orleans MSP Sales Hungry for Apples

Carrie Richardson explains the complexities of MSP sales and why doing the exact same things in the exact same markets might not lead to the desired outcomes. Learn more about MSP sales on the Fox & Crow Group blog: https://foxcrowgroup.com/insights/

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies
Fox & Crow GroupSeptember 04, 202600:20:27

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid ( https://www.linkedin.com/in/davidwilsonreid/) sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information So...

MSP Exit Planning: Selling Your MSP for 8X w/ David Reid
Fox & Crow GroupSeptember 04, 202600:19:01

MSP Exit Planning: Selling Your MSP for 8X w/ David Reid

David Reid sold his MSP for just over 8X, two years ahead of his own schedule. In this episode of WIN, he breaks down the nine-step framework he used to plan that exit years in advance: figuring out his why, calculating the valuation gap, choosing a strategic buyer over a legacy exit, and fixing the...

Lead Generation Strategy: Categorize, Conquer, Convert! #shorts
Fox & Crow GroupSeptember 03, 202600:00:26

Lead Generation Strategy: Categorize, Conquer, Convert! #shorts

How do I categorize leads? A-leads want immediate engagement ('Call me! I want a demo!'). B-leads know us but aren't ready. C-leads are new contacts. We must approach each group differently after the show. #MSPsales #MSPmarketing #FoxAndCrowGroup

Maximize Trade Show ROI: Your Smart Vendor Strategy #shorts
Fox & Crow GroupSeptember 03, 202600:00:32

Maximize Trade Show ROI: Your Smart Vendor Strategy #shorts

I go to a show and it stinks, I didn't get anything out of it. That's because you were expecting leads out of a branding show or you were expecting branding out of something that you should have just expected leads out of. Helping them understand what shows to attend for what reason. What should you...

MSP Trade Show Strategy for New IT Channel Vendors | Matt Koenig
Fox & Crow GroupSeptember 01, 202600:25:50

MSP Trade Show Strategy for New IT Channel Vendors | Matt Koenig

Most new IT channel vendors lose money at trade shows before they ever get to the booth. Matt Koenig breaks down exactly where that budget goes wrong. Matt Koenig, founder of White Tiger Consulting, joins Carrie Richardson on WIN (What's Important Now) as the show returns after a one-year hiatus. Ma...

Matt Koenig shares winning MSP event strategies for new IT channel vendors
Fox & Crow GroupSeptember 01, 202600:27:16

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Send us Fan Mail ( https://www.buzzsprout.com/1986903/fan_mail/new) Matt Koenig Shares Winning MSP Event Strategies for New IT Channel Vendors Trade shows eat a huge chunk of a new vendor's marketing budget, and most of them get it wrong in the same handful of ways. This episode kicks off WIN's Fall...

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