Carrie Richardson

Carrie Richardson

Partner - Fox & Crow Group
Related Episodes
WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel
WINSeptember 28, 202600:21:3414.84 MB

WIN x West McDonald: Closing the AI Readiness Gap in the MSP Channel

Send us Fan Mail Fewer than 250 companies out of 110,000 technology service providers in the Fox & Crow Instinct database show up talking about AI workflows, AI policies, or monetizing AI. On this episode of WIN, host Carrie Richardson sits down with West McDonald — founder of GoWest.ai and BizVanta...

Matt Tomlinson: MSPs will WIN with AI
WINSeptember 17, 202600:23:4216.3 MB

Matt Tomlinson: MSPs will WIN with AI

Send us Fan Mail Read the accompanying article on the Fox & Crow group blog here. Matt Tomlinson has spent years on both sides of the MSP world, first inside it, now helping MSPs deploy AI at Fixify, and he's watched this exact hesitation play out before with cloud, MDR, EDR, SIEM, and SOC. In this ...

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.
WINSeptember 11, 202600:34:2923.71 MB

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he found a process that actually worked. In this episode, host Carrie Richardson talks with Doug about w...

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies
WINSeptember 04, 202600:20:2614.06 MB

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information Solutions in Winnipeg back in 1995, rode the shift from break-fix to recurring revenue, and decided a...

Matt Koenig shares winning MSP event strategies for new IT channel vendors
WINAugust 31, 202600:27:1518.74 MB

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Send us Fan Mail Matt Koenig Shares Winning MSP Event Strategies for New IT Channel Vendors Trade shows eat a huge chunk of a new vendor's marketing budget, and most of them get it wrong in the same handful of ways. This episode kicks off WIN's Fall 2026 relaunch with Matt Koenig, the channel sales ...

Why SASE is a WINNING part of the Modern MSP Security Stack
WINJune 08, 202500:19:4113.55 MB

Why SASE is a WINNING part of the Modern MSP Security Stack

Send us Fan Mail Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now? They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses. Learn more at: Fox & Crow Group - the MSP Sales Process platfor...

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes
WINMay 30, 202500:16:0311.05 MB

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes

Send us Fan Mail In this episode of the WIN Podcast, host Carrie Richardson sits down with Jennifer Roy to unpack how vendors can successfully connect with enterprise-grade managed service providers. Roy shares insights from her leadership at Nucleus Networks, a multi-location MSP within the Lyra Te...

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!
WINMay 28, 202500:22:5315.74 MB

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!

Send us Fan Mail If you're heading to Pax8 Beyond—or any major MSP channel event—this episode is your tactical prep guide. Channel legend Len DiCostanzo joins host Carrie Richardson to share strategic insights from his 40+ years in the IT channel, including leadership roles at Autotask, Kaseya, and ...

Rex Frank - Winning MSPs Follow A Process
WINMay 20, 202500:10:527.49 MB

Rex Frank - Winning MSPs Follow A Process

Send us Fan Mail Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out. From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades ...

Nick Wolf Shares MSP Event Engagement Strategies
WINMay 14, 202500:15:1910.55 MB

Nick Wolf Shares MSP Event Engagement Strategies

Send us Fan Mail Join channel veteran Nick Wolf as he shares MSP event engagement strategies with Carrie Richardson from Fox & Crow Group. Learn how Nick's career progressed from sales intern at Datto (Nick was employee 17 at Datto...) through to his current role with Cork. Nick shares his pre-event...

Related Videos
Your MSP Sales Rep Can’t Get to the Decision-Maker
Fox & Crow GroupOctober 23, 202600:00:58

Your MSP Sales Rep Can’t Get to the Decision-Maker

Your MSP sales rep keeps getting stopped by reception, voicemail, or an intermediary. That doesn’t mean the call is over. Fox & Crow Group teaches your rep that that's where the call begins. Coach your rep to leave every blocked call with more information than they had when they started. Did they ge...

MSP Sales Problem #1: Is Your Sales Rep Making Enough Calls?
Fox & Crow GroupOctober 16, 202600:01:30

MSP Sales Problem #1: Is Your Sales Rep Making Enough Calls?

Problem #1 in our MSP Sales Coaching series is low or inconsistent sales activity. Our operating benchmark for a full-time outbound MSP sales rep is 100 dials a day. A brand-new rep should reach that standard by the end of their third week in the role. If your rep is below that number, inspect the c...

12 MSP Sales Problems That Keep Owners Stuck in Sales
Fox & Crow GroupOctober 14, 202600:04:47

12 MSP Sales Problems That Keep Owners Stuck in Sales

You hired an MSP sales rep. So why are you still rescuing every deal? Fox & Crow Group co-founder Carrie Richardson explains the 12 recurring MSP sales problems that leave managed service provider owners responsible for diagnosing failed deals, correcting sales behavior, and keeping opportunities mo...

AI's Hidden Cost for Law Firms #shorts
Fox & Crow GroupOctober 07, 202600:00:25

AI's Hidden Cost for Law Firms #shorts

Law firms using AI to boost efficiency might be losing money. When AI speeds up billable hours, fewer hours are logged, directly impacting revenue. #AIforMSPs #AIServiceDesk #AISales https://fixify.com https://foxcrowgroup.com/solutions/how-it-works/ https://foxcrowgroup.com/insights/matt-tomlinson-...

Managing AI Costs for MSPs #shorts
Fox & Crow GroupOctober 07, 202600:00:23

Managing AI Costs for MSPs #shorts

As token costs rise, so does the price of AI solutions. But for MSPs built with the right mindset, price points remain manageable and linear. Avoid the pitfalls of escalating AI expenses. #AIforMSPs #AIServiceDesk #AISales

Ticket Sentiment Analysis with AI #shorts
Fox & Crow GroupOctober 07, 202600:00:16

Ticket Sentiment Analysis with AI #shorts

Is that ticket closed? Ticket sentiment shifts from negative to neutral or positive based on customer feedback. See it move in real-time on our dashboard. #AIforMSPs #AIServiceDesk #AISales https://fixify.com https://foxcrowgroup.com/solutions/how-it-works/ https://foxcrowgroup.com/insights/matt-tom...

The AI Maintenance Challenge for MSPs #shorts
Fox & Crow GroupOctober 07, 202600:00:24

The AI Maintenance Challenge for MSPs #shorts

Starting with AI is easy, but managing and maintaining it is tough. Those who launched last year or this year are now facing significant upkeep. Without dedicated resources, many will soon seek new, managed AI solutions. #AIforMSPs #AIServiceDesk #AISales

AI Transforms Law Firm Billing with Time Savings #shorts
Fox & Crow GroupOctober 07, 202600:00:19

AI Transforms Law Firm Billing with Time Savings #shorts

Discover how AI revolutionized a law firm's billing, ensuring accurate revenue capture while maximizing time savings from AI solutions. See the practical impact of AI in professional services. #AIforMSPs #AIServiceDesk #AISales #LawFirmTech #MSP

AI: The Secret Weapon MSPs Are Ignoring #shorts
Fox & Crow GroupOctober 07, 202600:00:32

AI: The Secret Weapon MSPs Are Ignoring #shorts

Offshoring and automation are old news. AI is here, but why are so few MSPs embracing it? New tech is risky, and customer retention is king. But is the AI space finally battle-tested enough? #AIforMSPs #AIServiceDesk #AISales

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