Brandon covers why MSP identification kept failing without subject matter expertise, how the platform's health indicator helps prioritize which accounts are actually ready to buy, the Halo PSA use case that surfaced more shops in two weeks than they'd have found in a year, and why having the data infrastructure in place gave Fixify the confidence to hire a dedicated MSP SDR.
Instinct helps IT channel vendors find, prioritize, and reach the right MSPs. Learn more: https://facinstinct.com
Fox & Crow Group: https://foxcrowgroup.com
Chapters:
0:00 The hardest problem in the channel: finding MSPs at scale
0:33 From 6 months of guessing to a plan in 30 days
0:54 Why in-house MSP identification kept failing
1:49 The health indicator: which MSPs are ready to buy
2:05 The Halo PSA breakthrough
3:02 Shaving a quarter off go-to-market
3:39 Pulling GTM forward six months
4:10 Doubling down on MSPs: unlocking new growth
#ChannelMarketing #MSP #GoToMarket