How This MSP Owner Semi-Retired by Fixing His Sales Process
Fox & Crow GroupJuly 09, 202600:13:55

How This MSP Owner Semi-Retired by Fixing His Sales Process

Carrie RichardsonCarrie RichardsonCo-Host
Ian RichardsonIan RichardsonCo-Host
Doug Miller, owner of Brightworks, spent years stuck on the MSP sales treadmill: hire a rep, watch it fail, start over. One year into working with Fox & Crow Group, he had his best year ever, his strongest Q4 on record, and now spends less than two hours a week on sales. In his words, it's been "one of the big enablers for me to become semi-retired."
In this testimonial, Doug covers why generic sales coaching fails MSPs ("it could be selling gaskets for a machine"), how call recording analysis turned his rep around, why cold calling still works when you do it right, what changed when they got religious about saying no to bad-fit prospects, and the hardest lesson for owners moving past owner-led sales: shut up and listen.
Read the full Brightworks story: https://foxcrowgroup.com/msp-leader-reviews/
Fox & Crow Group builds sales structure for MSPs. Learn more at https://foxcrowgroup.com
Chapters:
0:00 The sales treadmill every MSP owner knows
1:05 Best year ever, strongest Q4 on record
1:45 Coaching that's specific to the MSP industry
3:10 First six months beat all of last year
4:15 Two hours a week on sales
5:00 Getting religious about saying no
6:20 Who Fox & Crow is right for
7:40 Owner-led sales: shut up and listen
8:30 Cold calling isn't dead
9:45 A steady upward path
#MSPSales #MSPBusiness #ManagedServiceProvider

Learn more at:

https://www.randr.consulting.com

https://foxcrowgroup.com

https://www.croocial.com

fox and crow group, MSP business growth, MSP cold calling, msp marketing, MSP owner,
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