Download the assets mentioned in the video on the Fox & Crow Group website here: https://www.foxcrowgroup.com/insights/msp-lead-generation-agency-vs-in-house/
Carrie previously built @ManagedSalesPros a lead generation agency serving MSPs. Ian built @dobermantechnologies an award-winning MSP in Michigan, before co-founding Fox & Crow Group.
Together, they cover the real decision MSP owners need to make: not just which vendor to hire, but whether the business is actually ready to outsource any part of lead generation at all.
In this session, you’ll learn:
how to assess whether your MSP is financially and operationally ready to outsource
why outsourcing should be supplemental capacity, not a replacement for internal capability
what sales and marketing foundations should already exist before you hire a vendor
why building in-house capability gives MSPs stronger control, cleaner data, better continuity, and clearer pipeline visibility
what questions to ask before signing a lead generation agency contract
how to evaluate process, accountability, reporting, and commercial risk before you commit
This discussion aligns with Fox & Crow’s position that MSPs should not outsource as a rescue plan, should be able to absorb a failed investment, should already know their ideal client and offer, and should have internal ownership of the relationship and the follow-up process. It also reflects the view that in-house capability creates stronger visibility, data integrity, and accountability over time.
Download the handouts on the companion post to this video on the Fox & Crow Group blog here: https://foxcrowgroup.com/insights/should-msps-outsource-lead-generation