Pete Busam, Chief Balancer at Equilibrium, is a distinguished IT channel figure renowned for founding Equilibrium Consulting. Under his leadership, the firm excels in providing top-tier marketing services, earning recognition as a leading organization, and securing a place among QuoteWerks' top 10 worldwide partners.
With a diverse background, Pete has served in key roles such as Deputy IT Manager for a G20 Summit and has delivered top-tier marketing services to MSP, Vendors, and numerous channel events. In C-level and senior management positions across various organizations, he leverages his exceptional leadership and technical management skills to empower entities, specifically focusing on MSPs and Channel Vendors' marketing efforts. Pete's strategic guidance consistently directs firms toward core competencies, ensuring resilient, stable operations and enduring profitability.
With over 25 years of experience operating in the channel, Pete's influence extends across commercial, institutional, and government sectors, primarily throughout North America and the UK, establishing him as a highly regarded figure in the MSP and channel community. Organizations collaborating with him consistently earn acclaim from major manufacturers for exceptional quality and performance. Pete actively shapes the industry behind the scenes by leveraging his extensive experience to contribute to advancing channel education and maturity.
His insights and expertise have earned him recognition in publications such as CRN, Channele2e, Entrepreneur magazine, the Philadelphia Business Journal, the Women’s Leadership Exchange, Wall Street & Technology, Forbes, and more.
Beyond his professional pursuits, Pete is deeply involved in community service, spearheading a nonprofit veterans' organization dedicated to assisting active-duty personnel and veterans. This commitment reflects his dedication to providing benefits and mentorship and facilitating a smooth transition to civilian life.
As a United States Navy veteran, Pete Busam is a recognized marketing expert and a devoted community services volunteer. His multifaceted contributions make him highly sought-after in IT and channel partnerships.
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